When we think of ways that we can benefit our business, we tend to look inwards, don’t we? We think about growth, about how we can expand, about how we can cut costs and corners. But there is so much to be said for the act of giving back. We don’t need to tell you how brutally difficult things have been for people of all walks of life since March 2020. Even now, when it seems like people and businesses are getting back on their feet in a lot of ways, we are starting to understand just how deep the wounds of the pandemic run. Charities are desperate for donations, no matter how small. Making charitable donations is something that can have a real positive impact on your business. Here are just a few reasons why.

Charity Improves Staff Morale

If you have been wondering how you can have a positive impact when things are so difficult for so many people, you are not alone. We can guarantee you that most, if not all, of your employees have been wondering how they can have a positive impact. Making charitable donations through your business allows them to be part of something that is unquestionably positive. You could also talk to them about what kind of charities they would like to donate to and consider allowing different people to pick the chosen organisation each month.

Donating Through Your Business Can Be Easy

For most of us, making a charitable donation often needs to be a spur of the moment type thing. We are so easily distracted, and we are so stressed and busy that the organisations or causes that we donate to often need to catch us at exactly the right time. But setting up a donation scheme through your company is easy. What’s more, if you set up payroll giving, the donations are made before tax from the gross pay, which means that the charity in question does not need to claim gift aid to get the tax back. If you want to learn more about the benefits of charitable donations for businesses and how you can get set up with payroll giving, visit PayCaptain and read their article “The Importance of Charitable Giving.” They also have a range of payroll solutions to help you cut through those tricky processes.

Donating Through Your Business Is A Good Look

While this is hardly the first benefit that you think about when you consider making charitable donations, it is important to note that it is the kind of thing that will stand you in good stead when it comes to your brand. These days, it is important for businesses to publicise the positive steps that they are taking to improve the world around them, whether that is through finding and helping local green initiatives or giving back to their local community. 

Getting the word out about your efforts isn’t just a good step for your PR, it’s a great way to spread the word about your chosen causes and to get other people involved. Considering challenging other businesses to match your donations or showing your social media followers how they can help too.