In the age of #instacoffee, it’s more important than ever for coffee shop owners to stay on top of their social media game. The new norm for today’s social media savvy coffee drinkers is to snap, share and tweet their cuppa before even taking their first sip. This handy infographic from Espresso Works outlines the ways in which you can use social media to get more feet in the door.

When it comes to social media, the most important things are consistency and creativity. Due to the way social algorithms operate, posting regularly is key to remaining visible on your fans’ timelines. It is also crucial to make sure that the content you’re posting is unique, polished and expresses the personality of the café itself. Whether you are posting pretty coffee froth designs or you are showing off your new coffee grinder brush, you can craft your posts to be well received on social media. The more you can show off how pretty your coffees are, the more your customers will want to get involved. You’ll want to share posts, images and videos that reflect your coffee shop’s unique atmosphere and delicious brews.

In-store promotions are another great way to drive footfall, however you need to take care to be deliberate in how you run them. Don’t offer promotions that will completely erode your margins as in the long-run this could kill your business.

Be sure to tie your social activity in with in-store promotions in order to encourage customers to call in. Leverage your social media platforms to highlight current offers, you could even create online-only offers to further incentivize customers to follow you online. The below infographic will show you how to join the dots between your social media output and your promotional campaigns.

With more and more coffee shops popping up on every street, it can be hard to stand out from the crowd. Read the full infographic now and learn how you can use social media to stand out from the crowd.