Attending a corporate event is a big deal for a company. It’s your way to show off who you are, maximise your brand exposure and get your company name in the mouths of new customers and clients. It’s easy to be good at something as a business, but it’s much harder to be the best when you’re pitted against competition in the same room. In an event space, you have your stand right next to all the other competitors that you are trying to beat out. This means that you have to stand out to be noticed by customers.

The good news is that there are a lot of things that you can do as a business to stand right out from the crowd and enjoy your day of glory as you pull in as many customers as possible. You could use such genius ideas as a branded tent, or you could think about the swag bags that your company could use to fill and send away with customers. You want to dominate in your niche, and these tips for making a stand at your next corporate event could make a big difference to your business.

Be Focused. While you are establishing a way to make a name for yourself, you could think about something that makes you unique. So, Starbucks have branded coffee collars, you could think about something that you want to hand out that gets you noticed at the event. Branded doughnuts, for example, are an addition to the swag bags you could send out.

Be Recognisable. We mentioned a branded tent; well, when it comes to your event stand, you need a way to be seen and remembered. Instead of a generic stand, make it fun! You can use a tent, an inflatable marquee and even think about giant helium balloons with your brand across the front.

Seek Attention. When you think about how you conduct yourself at an event, you need to consider how you plan to do that. A flash mob may be a big idea to gain some attention during the exhibition, but there are other things that you could do. Offer a service at your stand; a five minute neck massage, a palm reading – anything that can make you talked about.

Speak Up. Make sure that you sign up for a speaking moment at the event. Talk to the attendees about your business and invite questions that make sense to answer about your company. If you speak up, you get the chance to tell people all about you, while allowing them to witness your shining personality!

Give your company the chance to put its game face on. Your event stand is going to change everything, and you can do so well for marketing your company when you get free reign to give your company the chance to be seen. Exposure is everything and if your visual marketing strategy is a solid one, you will pull through more business and even more loyal customers to help you grow.