Most companies, at some point, come into the situation where they need to change their address. Sometimes, it’s because they need to expand. Sometimes, they are scaling back. And sometimes, they just need a welcome change of pace to keep pushing forward.
Be that as it may, moving to a new location is always a challenging process that, if not pulled off right, can temporarily bring a company’s productivity to a grading halt or even damage its long-term business prospects.
Let us take a look then at some of the considerations you should make to make sure the relocation of your company produces the results you have intended.
The local demographics
This is absolutely critical if you are running any kind of retail or service-based company. So, take some time to properly research the new location of your company – is the community able to support your business, are the people dependent on one specific industry that could experience a downturn, does the sufficient percent of the local population match your ideal customer profile, and so on. You should apply this same type of consideration to your future workforce. The local community should be able to offer enough talent, provide critical resources and match your hiring, employment, and salary strategies.
The location of the premises
Even if you narrow down the pitch-perfect community able to support the growth of your company its physical location can be the single factor deciding its future. Therefore, try to be as thorough as possible and find a location that can rely on solid foot traffic and the number of walk-ins, is easy to access across the year and for people with disabilities, and have access to enough parking space for people who are coming from afar. The location should also be located near busy traffic lines and public transport stops. Few extra bucks spent on these perks will be compensated in good exposure and extra revenue.
Sustainability and the building’s infrastructure
Most of the older buildings don’t exactly fit into the modern understanding of the word sustainability and often require some investments to become financially sustainable. That is perfectly fine if you are aware of these costs and they don’t outweigh the benefits you get in the end. So if you need, let’s say, professional concrete repair services to get your building back in shape, that’s perfectly ok. Other major upgrades may not prove to be as profitable. Also, check the previous utility costs and deposits for utility services. History of previous repairs will help you get a clearer picture of the future expenses as well.
The local competition
The local competition can be a double-edged sword. On the one hand, you should, by all means, avoid the areas that are stacked with direct competitors since your business will have a very hard time carving its own piece of cake. On the other, the presence of competition speaks about the already established and developed market so you won’t have to build the customer pool from scratch. Try to find the proper balance between these two facts and locate your company in an area where you can count on an already established market, but don’t have to deal with competitors that offer overlapping services.
The history of the site
Last but not least, we would like to remind you that some neighborhoods, squares, and other parts of a city where you are moving in feature a certain history that may or may not fit the image you are trying to project to your audience. For instance, some more bohemian neighborhoods may feature all the benefits we have covered above but they, for instance, make a much better match for a restaurant than an IT shop. Also, some of the locations may not look like a good catch at first glance, but if you research their background you will see they have a history of commerce and an audience for a certain type of product.We hope these few tips will help your new relocation go as smoothly as possible. The transition of such magnitude always presents an opportunity for a fresh start, but only as long as you are thorough, carefully plan every step along the way, and make sure the new location features enough qualities that can help your company grow. This task is much easier said than done but now you have an excellent place to start the search. So, good luck and happy hunting.