content marketing ideas

Did you know that content marketing is 62 percent cheaper than outbound marketing? Not to mention that it also generates three times more leads as well.

Companies who implement content marketing see conversion rates that are more than six times those who only use traditional marketing.

It’s no secret that content marketing can benefit your business across the board, but how do you create a content marketing strategy that is successful?

These five content marketing ideas are sure to help generate leads and grow your business.

1. Create Flawless Content

You should only be publishing your absolute best content in order for content marketing to work. This means no spelling errors, no grammar errors and your writing should be concise because no one wants to read content that isn’t worth their time.

It’s more effective to post four immaculate posts a month as opposed to 20 average posts a month. And if you aren’t confident in your writing skills, you can always outsource blog posts from professionals.

2. Analyze Your Data

Many people are under the impression that simply publishing blog posts will grab the entire world’s attention and leads will start generating immediately. As nice as this would be, content marketing doesn’t necessarily work like that. Instead, you have to make an effort to analyze your data.

And while web analytics can seem daunting, there are many helpful tools such as Google Analytics that makes this step incredibly easy. This is where you can analyze your audience to produce content that is specific to them and analyze web patterns to see what blogs are doing the best so you can recreate them.

3. Implement Backlinks

Search engine optimization is vital to a strong content marketing strategy. And one way to improve your SEO and the way that Google ranks you is to build a good backlink profile.

This means that your links are located on other websites, which promotes trust and credibility to your company. Backlinks are often considered the glue of a successful SEO campaign because they are essential for Google to determine the rating of your website.

4. Repurpose Your Content

The goal with content marketing is to work smarter- not harder. And you can do exactly that by repurposing your content. Good content takes a great deal of time, effort, research and editing to produce. But to save time, you can simply repurpose your content in multiple aspects to create brand-new content.

Some ways that you can do this include turning your webinar into an email series or take five of your blogs that have performed strongly and turn them into an e-book.

5. Implement Strong Calls-To-Action

Also known as CTAs, calls-to-action are imperative to grow your company. Generally, your customers aren’t going to do something unless you tell them exactly what to do.

The trick to a good CTA is to tell your readers that there is something in it for them. So telling your readers to sign up for your email list so they never miss an update is a simple yet effective CTA.

Content marketing isn’t as difficult as some people perceive, but it does take patience and dedication. But with the proper content marketing ideas, a fresh mind and a strong team, you will start to see leads flowing in and conversion rates rising in no time.

Take a look at our business articles for more expert advice on how to grow your business.