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Copywriting is a general term for different types of writing. For instance, it can be for an advertisement, resume & LinkedIn profile, direct response, or B2C. That’s not all; copywriting can also be for B2B, products & services, or even search engine optimization (SEO). Copywriting is different from other types of writing because it aims to get the audience to perform a specific action.

Are you a stay-at-home mom but are confused about where to start? If yes, then you need to check out this post. It’ll introduce you to everything you need to know about copywriting, including how to become successful at it.

What exactly is copywriting?

Copywriting, as earlier mentioned, is a type of content writing that provides information about a certain brand, product, or service. In addition to delivering meaningful information, copywriting also needs to uniquely capture the target audience’s attention.

As a copywriter, you need to be able to influence your readers, persuading them to engage with certain actions. Copywriting is not specific to just one writing form. Instead, it can be for many different writing forms, including emails, newsletters, blogs, white paper, e-books, etc.

Characteristics of a great copywriting

As a beginner copywriter, you need to understand that copywriting is more than writing informative copies. Furthermore, it needs also to have specific characteristics; you can check below to see them:

1. Structured

To become successful at copywriting, you must always structure your copies the right way. Brilliant copywriters understand the importance of structuring their copies to entice their audience.

Just like a building, there are several ways to structure your copywriting. Here is an effective approach to do that:

• First, you need to start by creating an enticing headline. This first step matters a lot, as it’s the part that hooks your audience. An enticing headline should attract the audience and make them want to read the rest of your post. However, you need to avoid giving away the whole story when creating the headline.

• After the headline, the next part is a brief introduction and summary of the copy. You need to introduce your target audience to the products or services you’ll be discussing. In addition, you need to tell them what the copy will be about, including what they stand to gain by reading to the end. Here’s where the need to include a post summary comes into play.

• The third important structure of good copywriting focuses on the body of the copy. For this part, you must be ready to separate your points using paragraphs. Too much text or large clumps can always turn off your audience.

• Call to action matters a lot in copywriting. Keep them bold and avoid making them look obligatory for your target audience.

2. Purposeful

Before starting a copy, you need to ask yourself what you need to achieve with it. By understanding the purpose of the copy, you’ll be able to do good research and come up with the right information.

3. Use a conversational style.

As a beginner copywriter, you need to understand how to connect with your target audience when writing any copy. This explains why it’s essential you write in a conversational tone. You also need to understand the difference between formal and informal tones.

4. Be original

Being original is essential to becoming a successful copywriter. Interestingly, writing original copies is not as complex as you may have thought. What matters is your ability to carry out thorough research on a specific topic and write it out your way.

5. Use the right tools

Having the right tools also matters for you to become a successful copywriter. You need to avoid grammar errors, wrong spellings, and plagiarism in all your copies. By doing so, you’ll be able to earn your reader’s trust. Interestingly, there are several different tools that you can consider going for as a beginner copywriter.

• For instance, using the right keywords is essential for every copy. In this case, you can always consider going for SEMrush, Ahrefs, and a few other tools.

• As a beginner copywriter, you’ll sometimes need to compare Word documents online. In this case, Draftable is one of the services you can rely on. Alternatively, you can also consider Copyleaks or Diffchecker.

• Grammarly is one of the best tools you can consider to address grammar and spelling errors. You can also consider using other tools are Hemingway, ProWritingAid, and LanguageTool.

• Most copywriters work remotely online. How do you provide your clients with a record of copies you’ve created? Here’s where the importance of creating invoices online with Affinda comes into the scene.

Conclusion

Copywriting is one of the many jobs you can consider to improve your earning potential. Fortunately, getting started isn’t difficult like most other professions out there. Just follow the tips above, and you’ll be fine. 

Author’s BIO: Lori Wade is a journalist and content writer from Louisville. Lori creates news and informative articles about copywriting, freelance, and creative writing. You can find her on LinkedIn.