If your business is to remain successful, then you must continue to earn the loyalty of your customers. If you lose their trust or their interest, then you will quickly start to notice a drop in your level of sales. This is always going to be a damaging situation and one that will eventually put the future of your company in serious jeopardy.

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Value For Money

First, you need to ensure that you are providing your customers with the right value for money. If you don’t do this, then they are quickly going to wonder whether it is worth paying for your products or services. One of the ways that you can ensure that you are delivering value for money is by selling your products for the right price. This needs to be fair and consistent with other businesses that are selling similar options on the market. You can also think about ensuring that your products or services stand the test of time. For instance, a car repair company should only use high quality parts to avoid disappointing clients. 

Website Design 

Next, you need to make sure that you are thinking about your website design. Issues with website design will leave customers sour and also cause a high bounce rate. That will negatively impact your SEO and mean that new customers struggle to find your business online. There are lots of steps that you can take to ensure that your website is hitting the right marks. For instance, you might want to think about ensuring that it looks great by using high-quality stock photography on each page of your site. You should also ensure that your business website is easy to navigate. If there are issues here, then customers might never find the products and services they were searching for. So, they won’t be able to purchase them. Ideally, you should aim for the three click rule here. As the name suggests, this means that customers are never more than three clicks away from a page they are searching for. You can do this by using the right link paths. However, you do need to be careful as too many links can also affect your ranking. 

Customer Service Team

Another key point to consider is your level of customer support. With the right amount of support for customers, you can ensure that they feel taken care of and this means that they will likely return to your business again and again. The trick here is to make sure that you are offering a lot of different ways for customers to interact and engage. This could include anything from social media discussions to call management solutions and live chats. 

Aftercare

Similarly it’s important to ensure that you are providing the right level of aftercare. You need to check in with clients after they complete a purchase. Do that and you are sending a clear message that you care about more than just that initial sale. It demonstrates you want a long term relationship with that client. 

Listen To Them

It’s important to ensure that you are listening to your customers and clients. What does this mean exactly? Well, you can start by checking reviews of your products and services. Reviews may seem like a place for customers to rant. But many will deliver constructive criticism that you should take on board. If you do this, you will be able to show customers that you care and that you are continuing to grow in positive directions.

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Be Honest

Honesty is always the best policy when you are running your business. If you are not honest with your customers and clients, then you are going to find yourself struggling to keep them on your side. For instance, you should never advertise a lower price than you expect your customers to pay or hide the real price by charging extra costs once you have completed a service or delivered a product to them. This will always leave a bad taste and they might even end up writing a negative review. That’s critical because 80% of customers will check reviews before commit to a purchase online 

We hope this helps you understand some of the key steps that you should take to ensure that your customers do continue to value your business. In doing so, you can avoid a situation where they start to leave your company in favor of competitors and rivals that they might find more worthy or interesting. Do be aware that this is often just about ensuring that you are providing a high quality service. If you do this, then you’ll always find it easier to keep customers on your side.

It’s always easier to try to get your current clients to keep on using your business rather than always being on the hunt for new ones. However, not many entrepreneurs are aware of that and they keep on trying to focus their marketing efforts on attracting new business.

Do you think that it’s time you refocused your marketing efforts and instead look to increase the number of clients that you retain? Well, one way to do that is to give each of your clients a reason to be loyal to your brand. Here are some great tips that can help you improve your clients’ loyalty.

Give Them Something For Nothing

We all love to receive freebies, right? Well, lots of business owners have realized that giving small freebies away will reward your clients for their business and will make them a lot more likely to return to use your company in the future. There are plenty of great client gifts that you might want to consider, including the likes of custom air fresheners, T-shirts with your logo on, and branded refill coffee cups. I’m sure your client will really appreciate their free no matter what it is!

Improve Your Company’s Customer Service

If your client can’t fault your business’s customer service, then they will find it hard to think of a reason to jump ship and use one of your competitors. So, it’s a good idea to provide all of your customer service employees with plenty of training so that they can continually improve their skills. Ideally, you need to create a bespoke customer service for each individual client so that they feel like you are focusing all of your company’s attention on them.

Remember They Are More Than A Paycheck

You need to treat your clients very well. In order to do this, make sure that you are treating them more than just a paycheck. Sure, your company would struggle without the work provided by a client, but that shouldn’t be your own focus for helping them out. If it is, it could leave them feeling quite cold when they are engaging with your company, and they might be reluctant to return to you with more projects and contracts. So, be sure to always offer a personable service.

Keep In Touch

Sending out an email or quick note in a card to your client is a good way to keep in touch with them when you are in between projects. This will be a nice gesture to show that you haven’t forgotten about them. Plus, it might remind them to contact you about some new work that they have!

Try To Get Feedback

Once you’ve completed a project for a client, you should always ask them for feedback. If they have any areas where you could improve, make sure you work on them so that your quality of work is even better for them when they return.

If you follow all of these handy tips above, your clients should become very loyal to you indeed!

All customers are created equal; but some are more equal than others. Studies have shown that it can cost up to three times more to attract a new customer than to keep an existing client on the book. But of course, just because they’ve used your service once, that doesn’t mean you’ll always be in their good books. Below, we take a look at eight ways you can build customer loyalty. Cement your relationship with them, and they’ll always be coming back to give you more business.

Don’t Take Them for Granted

A company should never take their customers for granted, and especially when they’re regulars. Sometimes, standards can begin to slip when you get used to talking with them on the phone, or seeing them walk into your store, or talking with them on the phone, especially if you get to know them on a level that’s slightly deeper than surface pleasantries. When you’re in business mode, you should endeavor to give every customer the same great experience, whether it’s their second or hundredth time using your services.  

Customer Only Deals

There’s nothing more frustrating for customers who use a service to see great value deals only available to new customers. It just shows that the company only cares about making money, no matter what they might say about valuing their customers and so on. And really, can you blame them? Why should a person who has been using your service for two years be paying more than someone who has just signed up? Though you don’t have to do it all the time, consider offering special deals only to your existing customers. If you have a ‘monthly charge’ service, you could even consider rewarding their loyalty by say, waiving the fee during the month of their year-long anniversary with you.

Throw in Freebies

Everyone loves surprises. If you order something from a store, and your package arrives with someone else in the box that was included for free, don’t you automatically have a positive impression of that company? Sure you do. These small bonuses don’t have to cost much or be overly grand, either; they just have to be free and useful or enjoyable. You could order custom USB drives branded with your logo online, for example, or a smart toy (we’re thinking Rubik’s cube). Your customer won’t be expecting it, so will be pleasantly surprised, and if the item has your logo on the side then your company will never be too far from your customer’s mind.  

Human Connections

A lot of businesses are beginning to integrate AI into their operations, and it’s true that there are some benefits to going down this route. However, it’s possible that relying too heavily on non-human service providers will bring a few problems, too. For starters, your customers might be less inclined to be loyal. Why? Because it’s hard to feel loyal when you’re not making any connections, and it’s hard to make connections with a robot. You shouldn’t underestimate the power of human connections! When it comes to your customer services department, for example, you can use automated systems to direct the call to the right department, but ultimately your customer should be speaking to a real, live human!

Get Their Opinion

Your company exists for the benefit of your customers, not the other way round. So it makes sense to give them what they want! One of the best ways to do is to get their opinion on, well, everything, and then tailor your operations to meet their needs. A customer who gives their opinion and then later sees that the company has not only listened to what they had to say, but also acted upon on, will naturally feel closer to that company. And of course, your business will improve as a result, too.

Individual Accounts

If your customers access your services via the web, then you have a terrific capacity to individualize their experience when they’re on your website. For example, let’s say you have an online store. By using cookies and login systems, you can ensure that the products they see when they visit your store are relevant to them. You’ll also be able to offer them products that are related to the products they’ve already bought, and all-around tailor their experience. They’ll feel much closer to your company if it feels like they’re landing on a website that was designed with them in mind, rather than for the masses.

Host an Event

It’s a wonder why more companies don’t hold events for their customers. They’re really effective, fun, and can also help bring new customers on board. So what type of event would be suitable for your business? Well, it depends on what type of company yours is. If you’re young and hip, then something young and hip – let’s say, an outdoor BBQ with live music – would be appropriate. If your target audience is older, then something a bit classier might work. You can also go down the ‘related them’ idea; so if you sell, say, outdoor gear, then you might host an event that teaches people how to camp in snowy weather,

What’s the Incentive?

Finally, you should ask yourself what incentive there is for your customer to be loyal. Why should they stick with you rather than go with a competitor? Going down this thought channel will help expose any weaknesses in your business, will show you where to focus your energies, and will drive you to create a better relationship with the clients who have made your business what it is.

Final Thoughts

In the age of hyper-competitiveness between customers, you need to do everything within your power to keep your customer’s on your side. By treating them well and making sure they know that they’re valued, you’ll be creating a mutually beneficial relationship that, with a bit of luck, will last many a year to come. Never forget that your loyal customers are the backbone of your business success!