Digital marketing is an essential and inevitable component of every modern business. Different businesses require distinct digital marketing strategies. Education-related businesses such as preschools, schools, universities and other educational institutions require us to take a special, personalized approach to advertise learning products and services. After all, the goal of every business is to expand and generate higher revenue by getting more customers.
As fas the strategies themselves are concerned, you should start with building your social media presence. Of course, it is implied that you already own a great, user-friendly website. If you haven’t optimized your website for smartphones yet, it’s high time you did so, as many people search for information and read reviews online using their phones. You should encourage your customers to give you reviews. Moreover, you can attract more customers by creating engaging video content. Another plausible thing you can do if you run an education-related business is to design and promote educational apps. Besides these things, you should also implement on-page and off-page SEO and place ads strategically. Content plays a key role in the overall success of your business.
- Build social media presence
As there are a lot of social media users worldwide, it’s only logical that you should build social media presence for your business. According to some statistics, almost half of the world’s population uses social media. Establishing a social media presence for your business gives you an opportunity to connect with those people and showcase what you offer. Social media channels have evolved in the past years, and they provide us with a myriad of possible ways you can advertise your education-related business. As there are distinct education-related businesses that target different audiences, the need for social media differs. Depending on your target audience, you will choose social media channel(s) accordingly. For instance, if you want to advertise your child care centre, you would choose Facebook for starters, as there you can find your target audience: new and parents with more kids. Choosing a quality child care centre is really important for parents.
- Optimize your website for smartphones
As already mentioned, we assume that every business nowadays geared toward success owns a fully-functional and easy-to-navigate website. The next step forwards is making your website mobile-friendly. Recently, it has been concluded that the number of people who access the internet from their phones has exceeded those using laptops or desktops to access the internet. These days, smartphones can do almost anything a computer can do. They are more practical and always on hand. So, people use the spare time they have while waiting for something or commuting to find out about the things that interest them.
- Encourage reviews
It has become a global trend to read online reviews before buying any product or using a certain service nowadays. That’s why online reviews play a vital role in advertising businesses, including education-related ones. You can ask your customers in different ways to write a review after using a product or service from you. Remember to make it as quick and easy as possible. Most often, business use star-based reviews with an additional comment. Your role as a business is then to respond to those reviews. Don’t feel bad about any potentially negative reviews – instead, use the information to upgrade your business. Of course, given the fact that the reviews have some truth to themselves.
- Create engaging video content
Using video content is a great digital marketing strategy you can implement. You can use it on your website and on social media channels as well. It is a plausible way to show your business from a different perspective. If you own a preschool or some kind of private learning institution, you can use video content to show how you teach children and students, what you do, how you do it, where and so on. Education-related businesses have a great potential for video materials. You can hire a professional company that can make awesome video content for you.
- Design and promote educational apps
What’s more, as an education-based business you have a myriad of possibilities for designing diverse educational apps. These can be for students, for parents, for additional practice, for all kinds of neat crafts, and so on. Basically, you can create an app for almost anything. When considering what aspect you can integrate into an app, look at the market as well. Check out what already exists and what does not. It’s difficult to create something brand new, however, you can always aim to create better versions of existing apps. You should try to get in the mindset of a customer.
- Implement on-page and off-page SEO
Both on-page and off-page SEO are quintessential for your website ranking. And good website ranking (on top of Google search results), brings you the potential for more customers and growth. You get organic traffic to your website with proper SEO. On-page SEO refers to optimizing individual website pages and meta tags, among other things. This is one of the best ways to rank for certain keywords on Google. On the other hand, off-page SEO involves link-building and content writing. The aim of off-page SEO is to build a website’s popularity, trust, authority and relevance. Together with on-page SEO, it can boost your ranking and place you higher in Google searches.
- Place ads strategically
When it comes to placing ads, it’s not just about paying a lot of money. That money needs to be invested in the right way, placing the ads strategically. Showing an ad in the right place is the key component of effective digital marketing. You can place the ads in the right places only if you know who your target audience is.
- Be mindful of the content you write and post
The content you create and post is an integral part of the off-page SEO we already mentioned. The purpose of the content can be to educate, inform or entertain your existing and potential customers. Make sure that you post relevant content frequently, fulfilling current customer needs. You can repurpose and share content for your social media channels. So, you can use the content in more ways.
There are some digital marketing strategies that are true for all kinds of businesses. However, there are also specific ones, that can boost your education-related business – make sure to learn all about them and implement them in the right way.
