Most marketers believe that consumers tend to buy brands instead of products. Evidently, good branding is the best way to help your business stand out from the crowd, which can be especially beneficial in such a vast and crowded space as e-commerce. However, if you are a new business owner, it might be difficult to know where to begin and how to brand your e-commerce business in a unique and efficient way. To help you build a successful e-commerce brand, here are some important branding tips you should follow:

Create a brand identity

The identity of your brand is one of the first and most important branding aspects you should develop, as it dictates how you present your business to customers. This includes a simple yet memorable logo, the typography and color palette that will be used across your websites, social media, and marketing material, as well as the unique selling proposition (USP) that represents the way you interact with your audience. The more unique, distinctive, and memorable these aspects are, the easier it will be for customers to recognize your brand.

One of the first things you should create in order to display your brand identity is your logo. Having a good logo is one of those essential things that can really prove what your brand is all about, so it’s something that you are going to want to think about. You’ll get the best results if you ensure you hire a logo design company, as they are going to be able to take your vision and make it a reality.

Develop a good narrative

The story of a brand is the narrative that explains the essence of the business – the unique vision, goals, and values that your audience can relate to and connect to your e-commerce business. Most of the highly successful companies today share distinct and inspiring stories that encourage a sense of meaning and purpose within the business. For instance, American companies like Apple, Google, and Tesla are much more than just corporations; they are ingenious ideas by visionaries who wanted to make a lasting impact. With a good brand story, your e-commerce business could be the same.

Improve the customer experience

Although customer service can often be overlooked, providing a personalized and streamlined customer experience (CX) is an essential aspect of establishing a business. A large percentage of modern consumers tend to gravitate towards brands that provide a customized experience, and Australian business owners, for example, are well aware of this fact. For that reason, they often hire a knowledgeable CX Agency in Australia that takes a more intentional and sophisticated approach, treating customers like humans who appreciate strong connections, and leading to quicker, more efficient results. If your goal is to provide great customer service, it’s recommended to work with such a professional CX agency as well.

Ensure a social media presence

Social media can be a wonderful tool for e-commerce businesses, as it provides free access to a large audience, while also helping to establish branding through consistency within logos, color schemes, etc. However, as the number of social media platforms is quite high, it might be beneficial to focus only on one or two websites that are most relevant to your target audience. For example, if you market towards older generations, Facebook could be a great option, while Instagram is the number one choice among younger audiences, even though both provide good ways to direct customers from posts to products.

Continue to create content

Simply creating a good brand story and identity won’t be enough to retain customers, although it might efficiently attract them. Your business should continue to create different forms of content in order to stay relevant, and then aim to promote that content across all available channels. Whether that means creating blog posts, social media posts, advice and how-to videos, or even updates regarding the company, the continuous creation of new, interesting, and engaging content is a great way to drive leads and establish your brand.

While branding your new e-commerce business might seem overwhelming at first, developing an intentional and efficient brand strategy is the key to driving sales and beating the competition.