The fitness industry is one of the biggest on the planet, with its global value rapidly approaching the $100bn mark. So, there’s certainly a host of fantastic opportunities available. But only you can reach out for them.
When working as a PT or a fitness coach, you will need to focus on making yourself a more attractive prospect. This is for prospective clients and existing customers alike. Otherwise, they will take their business elsewhere. Here are three simple steps that will lead you to success.
Gain Specialized Qualifications
A degree in sports science or certification as a PT will provide a great foundation to build upon. However, if you want to stand out from the crowd, you may wish to focus on a specific aspect of health and fitness. Sometimes it pays to have great conversions with a smaller group than low conversions due to being too generic.
Think about your target audience. If it’s new mums, a water aerobics certification may be ideal as low-impact exercises are a great way for them to ease back into fitness. Meanwhile, if you’re looking to support pro athletes, you’ll want to focus on their sport as well as the nutrition needed to support them with their goals.
In short, if you can show that your services will help clients reach their targets, you’re onto a winner. Besides, your passion for a niche will shine through to engage clients.
Find Additional Revenue Sources
Whether offering one-on-one or group services, you can only earn a certain level of income directly from the sessions. Thankfully, that doesn’t have to stand in your way of potential earnings. For starters, you could create an extra stream of revenue as an affiliate promoting health foods or fitness attire to your clients.
Alternatively, the digital landscape offers you the chance to earn money in various ways. Running an online PT service is one option. Working as a content creator could launch a writing career, podcasting career, or similar opportunities can also work. Your experience and expertise in the field can help a much larger audience in this way.
Better still, you will find that your growing reputation can enable you to charge more for your fitness coaching services.
Create Longer Lasting Bonds
In many ways, it is easier to sustain your success when you have a group of loyal clients rather than a constant cycle. When you fall into the latter category as a fitness coach, you will experience moments where you aren’t getting enough business. Conversely, there will be other times where you can’t satisfy the demand.
Any opportunity to strengthen the bond with your customers should be grabbed with both hands. Something as simple as a thank you note can show your appreciation. Other ideas could include sharing some valuable information with them. If they love basketball and you’ve found an article on LeBron’s daily routines, this is a great example.
If supported by a genuine desire to strike a bond during those sessions and classes, this friendship can encourage clients to stay loyal.
