In the last few years we have seen the proliferation of a new niche of marketing activity, specifically influencer marketing.

This form of marketing relies on brands connecting and working with an influencer i.e. a person who has a substantial following and persona on social media. The brand hopes that by working with this “influencer” or group of influencers that they can leverage the individual’s following towards creating custom and branding for the brand.

This has created a whole new niche and as a result a plethora of influencer marketing agencies have sprung up to represent these influencers and help to monetize their following. We’ve also seen this behavior to emerge into hotel marketing.

The key thing to remember though is that influencer marketing can be effective but it needs to be carefully planned and researched. Businesses such as hotels need to ensure that they align themselves with the right individuals who “fit” their branding and who appeal to their target market. Hotel marketers also need to ensure that they carefully measure the return on investment of these campaigns because to work with some of these “influencers” can be quite expensive.

The people at The Dunloe Hotel have put together this infographic which covers the whole area of influencer marketing as it pertains to hotels specifically. It details some interesting statistics in the area of hotel influencer marketing; it outlines the benefits of the practice; it suggests an influencer marketing strategy format and it also touches on the area of measuring return on investment for such campaigns.

Check it out below.