Independence Day is just around the corner, and that means that you need to prepare for your fourth of July marketing strategy if you haven’t already. Every year, brands compete for visibility with breathtaking offers, fantastic discounts, and mesmerizing independence displays. Fourth of July is a national marketing celebration for businesses, which can be just as beneficial for your brand as Christmas or Black Friday.
A brief look at some of the most memorable campaigns from brands that went above and beyond reveals three vital lessons. The Fourth of July strategy is all about:
- Making your brand relevant,
- Differentiating yourself,
- Being useful / helpful.
Unfortunately, you will be competing against a variety of brands that are typically focusing on the creation of a unique discounted offer or the launch of themed products. As such, for small businesses, you want to try out something different to bring your brand forward. Here are our tips for leveraging your Fourth of July campaign for maximum brand awareness.
Launch a special event
Rather than competing on products, you could use the opportunity to compete on valuable content. In the week leading to the Fourth of July, you can launch unique virtual events to help educate your customers or share essential tips and strategies to make the most of your tools and services. Additionally, you can seize the opportunity to build a community about your virtual events, using an automated email campaign to guide leads from prospect to purchaser. For instance, you could send a welcome email when they sign up for your events. You can also reach out to existing customers with an event announcement campaign. Contacts who attended the event can be triggered with a thank-you message that focuses on nurturing the relationship. You are more likely to generate future sales with an extensive workflow of emails.
Have a social media contest
Ideally, you also want to promote unique events on social media. But, as a welcome gesture, you can also create a contest that will give the selected winners further benefits and support beyond the invitation to your events. Indeed, social media contests are hugely popular as they boost brand awareness by growing your following and creating engagement. You will need to select the most relevant contest type for your audience group. For instance, B2B services can leverage their Twitter or Linkedin audience for a competition. On the other hand, B2C brands gain a positive response from social media channels such as Instagram or Facebook.
Give back to America
Last but not least, you can turn your Fourth of July campaign into a PR event. To celebrate Independence Day, why not support some of the local communities in America? You can run a PR campaign along the lines of making America great again, which will get your brand a lot of attention from local customers. Which community activities are best suited for Independence Day?
There is a variety of choices depending on your services and product range. For instance, an interior decorator could help the elderly population upgrade their interior with safety in mind. If you provide B2B services, you can reach out to businesses that have been affected by the pandemic crisis.
Rather than building your Independence Day marketing on maximizing revenues for a weekend, why not consider brand awareness activities that will drive customers in the long term? Hopefully, these tips can get you started!
