Instagram | Mike McRitchie | Resume and LinkedIn Profile Writer

Many businesses now use Facebook regularly, but Instagram is a less explored avenue for the majority of businesses. Many businesses feel that their brand isn’t right for Instagram but generally most can find at least some use for it. This infographic from M2 On Hold takes you through how companies can take advantage of Instagram in ways they might not have thought of before.

You might have a business where you think Instagram is of no use but this hasn’t stopped FedEx creating an extremely dynamic Instagram page. Their page consists of drivers ‘out in the wild’ and they often share pictures their followers send them of FedEx trucks.

The crazy thing is that only 36% of marketers use Instagram but 93% use Facebook. It’s definitely not as competitive an environment on Instagram at the moment and now is the time for your business to take advantage of that.

Get your profile set up today and then start thinking about how you can use the platform. One vital ingredient to having a successful Instagram is interacting with your followers so try to do that from day one.

Photo credit: Wicker Paradise via Foter.com / CC BY

Some of the world’s most successful entrepreneurs exude such confidence and composure that they make owning a business look easy. The reality could not be more different. Think of any business, even Google or Facebook, and while they are the epitome of brand success today, their owners endured a lot of dark days before coming through at the other side, all the better for the experience.

To succeed at business, you need motivation. Lots of it. Every single day. Whatever you find that sparks you into life and makes you unflinchingly determined to conquer everything in your path, embrace it and use it to your advantage. Some are motivated by encouragement and the visualization of the rewards that come from success. Others are motivated by the fear of failure and a refusal to give anything but 100%. Whichever approach works for you, make the most of it.

This infographic from ERS IT Solutions https://ers.ie/services/mobile-app-development-solutions/ highlights 10 successful business people who use Instagram to inspire fledgling entrepreneurs to ride out the tough times and relish the entrepreneurial journey. You might find that so-called motivational quotes are empty rhetoric, but you could also listen to these words of wisdom, or glance upon a powerful image, and find that extra portion of energy which could make a massive difference today – and the day after.

– Colm Stafford, ERS Computer Solutions Ltd