If you have a passion for kids or you simply know that that’s where a lot of the money is, you could stand to create a business or product that is kid focused and appeals to a younger audience. However, creating a business such as this is a little different to creating a business focused on adults. Here are a few secrets that will help you to create something that appeals to kids:

Knowing The Market

Knowing the market that you want to appeal to is crucial when you’re talking about starting a kid based business. 4-to-12-year-olds spend more than $40 billion, while teenagers (ages 12 to 19) spend $155 billion of their own money. Kids now have more money of their own than ever and businesses have become more aware of this. Child psychologists estimate that the average child sees 40,000 advertisements each year, and that the average 3-year-old can identify 100 brand logos. That’s a lot of logos, and in turn a lot of opportunities to make children crazy about your brand and your products.

However, you don’t simply have to create a product that appeals to kids – you could create a business or place that kids are going to beg their parents to take them, such as the a play park or picnic area. Places like Park Warehouse offer supplies for these kinds of business, and you’ll need plenty of similar contacts in this area if you’re going to dominate the industry.

What To Do Before Coming Up With Ideas

• Know the age range you want to market your product or business to and do your research.
• Ask kids questions. Kids you know, friend’s kids, any kids that you can speak to. Get a feel for what they want and what their problems may be – what can you solve for them, or create a need for?
• Do lots of research on what’s already out there and get a feel for what the gaps in the market are, or how you can improve something that’s already out there.
• Have a look at some of the top keyword searches on google to see if you can create something that people are already looking for.
• Make sure you use appealing colors and fonts when it comes to your brand. Your idea might be great, but your brand needs to be amazing too.
• Allocate a large marketing budget – TV adverts and radio adverts can be good ways to reach kids, but don’t forget Facebook ads and similar ads either. Depending on your business, it may be the parents you’re trying to reach.

Kids Business Ideas

To give you a good idea of some of the most lucrative business ideas right now, have a look below.

Kids’ Party Planning

Kid’s party planning is a great option for you, as coming of age parties, graduation events, and even just birthday parties are something that more and more parents do for their children.

Experts predict that the industry will continue to grow over time as parents provide not only a greater number of parties but also more expensive ones for their children.

Kids’ Gift and Bath Products

Kid’s gift and bath products can cover such a wide range of products, from books and music to fragrances, it is a very promising market to start a business in. Parents spend more than $80 million annually on things like baby soaps alone. American births are holding steady at approximately 4 million per year, so think of the sheer number of baby gifts that are bought.  

Kids’ Educational Toys and Games

The Toy Industry Association estimates that the traditional toy industry (which doesn’t include electronics such as video games and handheld electronic games) is worth an estimated $22 billion in annual sales. If you can come up with an educational toy or game for children, you might just have a successful business on your hands. Parents are always coming up with new and exciting ways to offer enrichment activities to their kids.

Kids’ Cooking Classes

Kid’s cooking classes can help to transform kids into well-rounded and high-functioning adults.

However, many parents simply don’t have the time to teach their kids these traditional skills.

Cooking classes have become very popular over the last few years, with classes and demonstrations for kids cropping up all over the world.  

Creating a product that appeals to kids can be tough, but with enough research and determination on your part you could come up with something that changes everything. Leave your thoughts below!