Are you running or in the process of setting up a brick-and-mortar company? This is always going to be remarkably different from the typical online business because rather than appealing to a massive audience, you will instead be focusing on a local audience. Indeed, the size of the audience will depend on the range of your business and how far people are willing to travel to seek out your services. For some local service businesses, people will only travel a few miles to find the right company. That’s true when there is a high level of competition in your area. So, how do you make sure that you can win over your audience with a business like this? Well, you need to make sure that you are using the right local marketing techniques. That’s what we’re going to explore today.
Local SEO
It’s easy to assume that if you are marketing to a local audience, then you don’t have to worry about online marketing techniques. However, it’s worth noting that this isn’t the case. An online marketing strategy will still be vital and could help you gain the upper hand over the competition. Don’t forget, customers still search for local businesses they are thinking about using online. A Google search is the phone book of the 21st century.
If you want to find people to be able to find your business online, you need to make sure that you are exploring local SEO techniques. Local SEO services are available from a wide range of companies and could help you a great deal. If you are interested in exploring this option, then make sure that you check out the techniques that they are going to be using. Some companies will focus entirely on establishing your company on Google My Business. Other services will focus on a more expansive campaign, potentially including your own local blog. Blogs are still excellent for local companies because they can ensure that you can provide real value to your customer base and this is exactly what they want.
Local marketing can even include social media marketing. Using social media marketing the right way will ensure that your business is far more accessible and guarantee that they can find the information that they want about your business. With the right social media marketing campaign, you could potentially skip the need for a website completely. That’s great if you are working with a marketing budget that is substantially more limited than you might expect.
Signage
Of course, a lot of your business for a local company will come from foot traffic that essentially stumbles across your premises. As such, you do need to think about how to make sure that you are hitting the right mark with your signage. It is worth spending a little more to ensure that your signage is unique and stands out, particularly if your company is located on a crowded street. If you are worried about signage options then we recommend that you do speak with a professional designer. They will be able to make sure that you are on the right page here and get an awesome design that is guaranteed to stand out.
Be aware that there are lots of different types of signage for businesses. As such, you should make sure that you find the option that makes sense for your brand. For instance, if you are appealing to an audience that is going to be wandering the streets in the evening then brightly lit signage could be the answer. Or, if you have a larger building, you could explore a wall decal that can be seen from the main road.
Don’t forget the first impression of your business is always going to go beyond the signage that you are using too. You need to make sure that you are thinking about how to add more to your business curb appeal as well. There are lots of choices here. For instance, you may want to consider investing in maintenance for your building to ensure that it looks fantastic. Or, you could decide to add something more unique to the exterior of your building guaranteed to get attention like a stone sculpture.
Guerilla Marketing
You may also want to explore guerilla marketing tactics. This can be great if you are keen to guarantee that the marketing for your business does attract media attention. There are a wide range of guerilla marketing tactics that you may wish to explore and could work in your favor. We recommend that you get your team members out on the street when crowds are high so that they can connect and engage with your audience, encouraging them to walk through your doors.
Flyers
People often assume that flyers are always going to be viewed as junk by an audience. However, this is not the case. The reality is that flyers can be appreciated by an audience if you create them the right way. One of the ways that you can do this is by ensuring that you work to guarantee that they do deliver real value to customers. They need to provide information that they require or perhaps give them a reason to visit your business. For instance, you can make sure that flyers include limited or exclusive deals and money off your services. You could also use an AR code to connect your offline marketing to an online campaign for a more immersive and dynamic customer experience. This is just one possibility that could be worth exploring.
We hope this helps you understand some of the key steps that you need to take to ensure that you are approaching marketing to a local audiencec the right way. If you explore the key options here then you will be able to guarantee that your business is on the right track. You won’t have to worry about missing out on customers that could take your business to the next level and ensure that you don’t reach high levels of profit.
