Local SEO | Mike McRitchie | Resume and LinkedIn Profile Writer

Introduction to Local Website Promotion (Google My Business)

Local SEO is about increasing the visibility of your business in Google search results and maps (Google Maps). It is basically promoting businesses that serve local communities and customers. These can be physical businesses, such as an actual office or store, such as a chiropractic clinic, law firm, or businesses operating in a particular geographic area. Local promotion is a broad and comprehensive field. It includes every action you are familiar with in organic promotion and marketing and or promotion of a local business on Facebook. From a business registration claim to securing a franchise position that appears in a local Google search. This is known as location data verification or citation optimization.

Local promotion on maps

According to a case study from recent months, more and more people are using mobile to search for local businesses on the go. The businesses that come up first on the maps are the ones that are most relevant in terms of physical proximity and the user’s search intent

LOCAL SEO is also interpreted for managing rankings and online reviews.

Among the many classic parameters (organic promotion, keywords, Google advertising) used by Google and other search engines to show surfers the most relevant search results for them can be found the geo-targeting location parameter. It should be noted that local promotional craft can be carried out in both sponsored promotion and organic promotion. And in a variety of ways and methods.

Your site needs an upgrade in local SEO

First, in order for Google to know for sure where your business is located, you need to sign up for the Google My Business service and set up your home address. After updating the address, Google will send you a personal postcard with a 4-digit verification code, which you will need to enter in a Google account for my business that you have opened.

Promoting a local business on Google can be a very difficult and complex process, if you do not know what to do. That is why many people opt for professional help in order to really assist. However, this isn’t always so easy because you need to work with a team or agency that really values your work and understands what you are doing. Therefore, you should consider looking at many options, as well as learning about the process yourself! Good luck and all the best!

Image source

Generating qualified leads and closing sales can be challenging for B2B companies. To improve your online presence and maximize your digital marketing ROI, you need to build a solid local SEO strategy.

Let’s discover a few proven SEO techniques for B2B companies.

Claim Google My Business Listings

Google My Business enables you to manage your Business Profile on Google. It can significantly increase your online exposure in the local SERPs.

Above all, it is a significant ranking factor. According to Bright Local, Google My Business has grown from 25% of local pack ranking factors in 2018 to 33% in 2020. It pulls customer reviews from its platform and other business directories. That is how it builds trust with both users and search engines.

To optimize your GMB listing, add your B2B company’s data, such as its name, location, phone number, and email address. Add photos of your company, maps, pricing, and other attributes that make your organization unique.

Next, include the right keywords to tell search engines what searches you are ranking for.

Produce Authoritative Local Content

Google priorities quality content that is relevant to its users. For content creators, that is an opportunity to write for users, not search engines.

As a B2B company, your goal is to attract local users interested in your products and services. That is why you should write about local news and trends rather than covering general topics.

The content you create should go beyond your B2B products and services. It should deliver value to your potential clients. For example, write about local industry gatherings, trends, and news. Provide industry-specific whitepapers, infographics, eBooks, and customer success stories.

By producing educational, data-backed, and user-friendly content, you will build trust with your prospects. They will perceive you as a credible information source and, therefore, be more likely to do business with you.

Content creation for B2B companies goes hand in hand with effective keyword research and promotion. Use high-volume keywords in the URL, title, header, meta descriptions, and article body. Implement your search phrases organically and ensure each content element is informative, user-friendly, and written for customers, not Google bots.

If you have no content R&D experience, consider hiring professionals to help you. One such example is Crucial.com.au that has a strong presence in the local search. They hired a local Sydney SEO agency to perform content research, development, optimization, and distribution. They reached the first page of Google in a few months and doubled the number of inbound links in the first quarter.

Register on Relevant Business Directories

NAP citations are places where your name, address, and phone number are listed out. These data aggregators are an essential local ranking signal.

That is why you need to add NAP citations to relevant business directories and local listings sites. Some of them are Yelp, Bing, Foursquare, Angie’s List, Factual, and BBB. Choose websites and platforms that are relevant to your B2B company’s niche.

Perform regular audits to verify that all citations are accurate, up-to-date, and consistent. Misspellings, inaccuracies, duplicate listings, or abbreviations may harm your rankings. If Google cannot determine which information is correct, it may not show your company in local search results.

Build High-Quality Backlinks

Local link-building practices are similar to non-local ones. The tactics that work for global B2B corporations and international agencies also work for local call answering agencies, office security companies, and business lawyers.

Moreover, local businesses have a tie to a specific city, area, or state. As such, they have a lot of unique link-building opportunities non-local sites cannot use.

Here are some of them:

Team up with other relevant businesses in your area. Start building links from companies you already know, such as your suppliers, contractors, wholesalers, and distributors.
Build backlinks on your local chamber of commerce. Those are high-authority links that may supercharge your local rankings. Even if your chamber of commerce requires you to pay an annual fee, it is worth the investment.
Give back to your local community. Have a volunteer day, sponsor a local event or partner with a nonprofit on a campaign. That way, you will get a backlink from your partners’ websites. Additionally, that is an opportunity to earn positive press and increase brand awareness.
Create fresh content for local news sites, blogs, and magazines to obtain a backlink.