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Marketing is essential to businesses as it looks for new opportunities the company can generate revenue. It is also a dynamic career to venture into. And when done right, it can be a lucrative career. However, many think you need to be a marketing whiz or have years of sales experience. But, marketing is similar to computer programming or coding because these are careers that don’t require a degree. You don’t need to take up formal education if you want to switch to a marketing career. That said, this article will tell you the jobs in marketing you may consider.

Social Media Manager

Being a social media manager is an excellent gateway to starting a career in marketing, especially if you have zero marketing or sales experience. Think about it; you are getting paid to manage a Facebook or Instagram account. And considering how almost everyone has social media, no special skills are required on this one. A social media manager is concerned with handling the brand’s social media accounts.

All you have to do is make sure the brand increases or maintains its online presence by creating and publishing content, engaging with followers, and monitoring their feedback. Having a social media platform is also crucial for businesses to boost their online presence as dozens of people spend their time on it. It is also fitting, seeing as most people air out their grievances or concerns on social media rather than through emails, as it is a surefire way to get them noticed. 

Data Analyst

If you want to develop a successful career in marketing, you should think about seriously improving your technical skills. Nowadays, analytical skills are favored in marketing, and if you are more data-oriented, then a data analyst might be your cup of tea. It will broaden your career opportunities and make you a valuable team member. 

A data analyst gathers information on consumers and the brand’s competitors. However, it goes beyond mere data collection from Google Analytics or HubSpot. You have to make sense of that data and guide the company so they can act on it when they implement their PR and marketing strategy. It is crucial because the data gathered can help a company decide its next plan of action and business decision. 

Brand Manager

The brand is how the people view the company. Therefore brand managers are responsible for how the brand is perceived. It takes a big picture approach and is focused on all aspects of the brand, not just particular products or services. Like creating a career development plan, brand managers need to create a game plan for the company. 

When you decide to be a brand manager, you’d be in charge of conducting market research, such as finding out your target demographics and developing a marketing strategy for a new ad campaign or a product release. You also have to make sure the brand maintains a positive reputation and is aligned with the company. 

SEO Specialist

Search engine optimization (SEO) may be one of the marketing field’s newer additions, but it has quickly gained momentum. Like data analysis, it requires strong technical and analytical skills. It also requires coordination with the web development and marketing teams to ensure the website’s content is optimized for search engines. 

It involves running tests, figuring out which keywords to use, and navigating keyword tools like Moz or Ubersuggest to increase the website’s visibility and ensure the company’s website is at the top of search results. It is also quite tricky because you need to adhere to best SEO practices, so the website doesn’t appear spammy. On top of that, SEO trends and standards are ever-changing, and algorithm updates, so you’d have to be informed on the latest happenings. 

Email Marketing

Emails may not be the primary medium you’d think of when reaching out to customers. But it is a tried and tested form of digital marketing, making it relevant, even with the prevalence of social media marketing. Such responsibilities entail sending out email marketing campaigns and turning them into website conversion rates and sales leads. 

Ultimately, your goal is to inform the customer or potential customer about new product releases, discounts, or promotions. Unlike other forms of advertisement, email is more effective than SEO because it is not affected by algorithm updates. There is also more leeway to personalize the content for your customers.  

Market Research Analyst 

If you possess strong technical and analytical skills, perhaps being a market research analyst is the one for you. It entails gathering both qualitative and quantitative data. It can be in the form of statistics from customer satisfaction surveys, website traffic, and marketing campaigns’ effectiveness. That said, you must also know how to use marketing analytics tools and customer satisfaction tools like Statista, SurveyMonkey, and Typeform, to name a few. 

Market research is similar to UX design because both are focused on researching users’ needs and finding a way to bridge that gap. In terms of the qualitative side, you must keep an eye out for people’s opinions and experiences with the brand. In addition, you should also be on the lookout for your competitors to see how well the company fares against them, which areas they are left behind, and more. 

However, the only difference is that marketing focuses more on selling a product to the people while UX designers are more concerned about how to design the product customers want. If market research isn’t exactly your cup of tea, you can take some pointers if you want to switch to a career in UX UI design. 

Conclusion

No doubt there are other careers in marketing, and traditional roles like public relations manager aren’t defunct. But given the advances in technology, these are the ones that are gaining a lot of traction these days. Strike while the iron is hot, and jumpstart your marketing career now.