As an entrepreneur, starting your own business can feel complicated — when trying to drive growth and awareness to your brand, there can be many moving parts to navigate. Fortunately, a solid small business marketing strategy can help you achieve this, but where do you start? 

To make your small business marketing strategy feel less overwhelming, there are 13 steps you can follow to help you achieve growth. This includes: 

1. Identifying your audience to learn who to target 
2. Defining why you’re different to help you stand our from competitors 
3. Creating an online presence to help drive awareness and build a following 
4. Building a marketing plan to help you stay organized and plan your budget
5. Making a website to help build a presence and sell if you’re in ecommerce 
6. Optimizing for SEO to make sure you’re visible and seen by those searching what you offer 
7. Set up social media accounts to create a platform for your followers and those who love your brand  
8. Claiming listings online to establish your presence 
9. Looking into email marketing
10. Considering advertising efforts
11. Building a rewards and customer loyalty program 
12. Getting involved with your community
13. Asking for help

For more detailed information, check out the infographic below.

Please include attribution to Solo Global with this graphic.