The mobile boom that happened during the previous decade made a lot of businesses to rethink their marketing strategies. As our pocket phones became more and more advanced and allowed us to browse the internet for hours, companies saw the opportunity to reach their target audiences in a new way.
Mobile devices almost completely took over the role of desktop computers. Namely, in 2015, 92% of adults owned at least one smartphone, while only 73% of them claimed to have a desktop computer or a laptop.
The time people spend on mobile devices compared to computers is also larger. Users spend 18% more time on their phones than on PCs.
There are plenty of ways to grab the attention of a mobile user. People love receiving SMS messages as 79% rely on them when making shopping decisions. App-based marketing is also effective since 80% of the time on smartphones is spent engaging with the apps.
Emails are still a great way to reach potential customers. The number of mobile email users surpassed 2 billion, and around two-thirds of all customers claim that they use their mobile to check email inbox.
Other useful tools for mobile marketing are games, QR codes, Bluetooth, location-based services, push notifications, and mobile site redirection.
In 2017 alone, stats showed that almost half of all m-commerce sales in the UK were made using a mobile device.
There are plenty of great examples of successful mobile marketing. Red Roof Inn managed to increase its last-minute bookings by 60% with the “Stranded at the airport?” campaign.
Home Depot grabbed the attention of millions of YouTube users with its DIY video series. By adding a new mobile layer, Topshop increased sales by 4%.
Big companies like Starbucks, Taco Bell, Pizza Hut, Ford, and Dunkin’ Donuts all increased customer base by launching well-crafted SMS campaigns. IKEA’s catalog app from 2014 resulted in over 6 million app downloads.
If you’d like to learn more interesting mobile stats like these ones, you should take a look at the infographic we prepared for you below. Enjoy!
