You’ve undoubtedly seen all of the statistics indicating that finding new customers costs more than retaining them. Aside from that, current customers are more likely to spend on your new products than new customers. However, all of this does not mean that customer retention should be your sole priority.
Keep in mind that all of these loyal consumers were once just prospects. Remember, the majority of them gradually go away every after every five years. Businesses must discover new clients in order to boost their sales and profits. The following are some strategies on how to get clients for a new business in 2021.
- Provide New Clients with Discounts and Special Offers
Consumers nowadays are still on the lookout for good bargains and reasonably priced products and services. To entice customers into your business, you should offer them introductory discounts or deals like buy two, get one free, and even free gift wrapping for the first three purchases. These kinds of deals can entice new clients who were thinking about doing business with you but needed a little push to actually change their buying habits.
To retain them, you should keep track of what they purchase and which deals they accepted. It will be easier to send them more relevant and targeted advertising in the future.
- Ask for Referrals
Once you’ve earned a customer’s trust, put it to good use by asking for recommendations. Existing customers can help you get more clients. You can’t, however, sit back and wait for them to refer their colleagues, friends, and family to your enterprise. Rather, take charge and develop a strategy for aggressively soliciting referrals from your happy clients.
Incorporate actions that generate referrals within the sales process. Send follow-up emails to clients to ensure that they are satisfied with their purchases, and then send another email requesting recommendations. Consider adding rewards if the sale price justifies it.
- Networking
The best approach to boost brand awareness is socializing and informing new people who you are and what you’re doing. Join your local chamber of business, trade associations, and networking groups such as, Ask The Market. Also, participate in Meetup gatherings.
If you already own a local business, even attending PTA meetings might be a fantastic networking opportunity. Engage networking with a mindset of how can I assist you instead of focusing on what’s in it for you.
- Update or Polish Your Website
Consumers and B2B buyers use online search engines to find new businesses. As a result, your marketing and advertising team’s primary goal should be to increase online visibility. They should make every effort to ensure that your website is ranked higher in search engine results. Customers will be able to find you more easily this way.
Aside from that, you should revisit your search engine marketing and optimization strategies and tactics. Ensure that your site is mobile-friendly and that the home page is appealing to consumers. Customers will not spend time on a website that takes a long time to load, so don’t use too many graphics. If you fail to do such things, they will also be unaware of how fantastic your goods and services are.
Conclusion
Trying to find new clients is more expensive than keeping the ones you already have. However, there is some stuff you can do to attract new customers to your company. Improving your website, giving incentives, asking for referrals, and joining networking platforms are just a few of those things. Remember that gaining new clients can help you increase your sales and earnings, so make it a priority.
