Online Marketing | Mike McRitchie | Resume and LinkedIn Profile Writer

3 Ways to Improve the Process of Your Online Business Marketing

February 9, 2022 by Contributed Post Leave a Comment

Are you looking to improve the process of your online business marketing? If so, you’re in luck! In this blog post, we will discuss three ways that you can make your marketing efforts more efficient and effective. By following these tips, you will be able to save time and money while achieving better results.

Photo by Jopwell from Pexels

1) Create a Marketing Plan

Before you begin any type of marketing campaign, it’s important to have an idea of what you want to achieve. If not, then how will you know when your efforts have been successful? A clear and concise plan helps ensure that all team members are on the same page regarding goals and objectives. Also, having a documented strategy makes it easier for management staff or investors who may be involved in overseeing operations at some point down the line (emails sent between managers can also become part of this documentation).

Creating measurable objectives is critical because they allow us to measure our success against those goals later on; without them, there would be no way for anyone else besides yourself to evaluate whether things were going well or poorly within the company. In order to make things a little less daunting, try breaking down your one-year plan into quarterly or monthly goals.

2) Choose the Right Marketing Channels

Once you’ve identified your target market and developed a clear plan, it’s time to decide which channels will be most effective at reaching them. There are many options available, including social media platforms like Facebook or Instagram; however, some may not be appropriate for every audience, so make sure that whatever form of communication chosen matches up well with those who need information about what they’re looking for when visiting this website.

For example, if someone wants recipes, an image gallery might work better than text-based blog posts because images attract more attention from other people who share similar interests (e.g., foodies). A brand should also consider using different forms of marketing depending on where their customers live since geographic location plays an important role in determining what kinds of products or services they may want access to.

3) Use A Management Software

Many different types of software can be used to help manage online marketing campaigns, and the best one for your business will depend on its specific needs. Generally speaking; however, most programs offer a variety of features such as contact management, lead tracking, email blasting capabilities, and more. Visit https://nestify.io/woocommerce-hosting/ for more information on management software services.

When choosing a management software package, it’s important to make sure that it has all (or most) of the features you’ll need. Otherwise, you may find yourself having to switch to another program down the line or spend time creating workarounds which can ultimately slow down productivity. Additionally, if everyone in your company uses the same software, then data will be easier to share and track meaningless duplication of effort.

In conclusion, having a well-thought-out marketing plan, using the correct channels to reach your target market, and utilizing good management software will help improve the process of your online business marketing. By following these simple tips, you can save time and money while achieving better results.

Tips And Tricks To Boost Your Marketing Presence

January 21, 2019 by Contributed Post Leave a Comment

Your company might be having a few issues when it comes to the marketing side of your business. It can be difficult to get your company seen and heard when you are not a professional marketer. Your marketing presence is going to be important to ensure your business’ success, and without it, you are going to have a hard time attracting new customers to your company.

But, there are some things that you can do to boost your marketing presence, and we are going to share them with you right now. So, if you are interested in learning about how to get your company seen, keep reading.

Targeted Content

The first thing that we are going to suggest is targeted content. Haven’t heard of this? Well, it is a pretty simple task to complete if you know what you are doing. Making sure that your content is relevant is something that you must do to ensure that you are attracting the most amount of people. Any content that you produce should have a strong connection with your company. For instance, if you are an electrical company who has a target audience of males aged 18-45, then your content shouldn’t be screaming at people who are not in this demographic. Obviously, you can branch out and attempt to reach new people, but this should be a secondary concern to your main target audience.

Get Traditional

So many people are focused on using online methods today that they forget to go back to the basics. Traditional marketing has been around for a long time, and it is unwise to ignore this altogether. Handing out flyers, renting billboard space, running workshops and so on are still some of the most important marketing methods that you can use today. It doesn’t matter if you don’t think this is going to work, because the facts say that it is. Many of the successful companies on the market right now are utilizing every marketing method at their disposal, whether it is offline or online.

To reach the most amount of people, you have to consider what everyone responds to. Not everyone in the world is currently on social media, even though a large portion of them are. You also need to be catering to those who are not, and that is where the offline marketing comes in. People still drive to work each morning or get some form of public transport, so arranging for your company to have some ads that will target these people is a great way to boost your presence.

SEO

SEO is something that many companies use in order to get themselves to the top of the SERPs. If you are looking for a product or service, are you going to go past page 2 on Google to find what you are looking for? No, and neither are your customers. That is why you need to get your company on these first two pages. The way to do this is to employ SEO tactics such as keyword research to boost the amount of traffic coming to your site. All you have to do for keyword research is look up what words and phrases are typically used to find the product or services that you offer. Once you have done this, make sure that you have added these to your content so that when the search engine is looking for the most relevant results, yours is one of the first ones to pop up.

There are many other SEO methods that you can use such as owning your domain, backlinks, having a theme and so on. Using a combination of these tactics is going to be one of the best ways to optimize your website. If you don’t know how to do these things, there are professionals that you can hire to sort your website out for you. Remember, the higher up on the SERPs you are, the more people are going to see your company.

Use Social Media

Social media is one of the most important parts of your marketing campaign in the 21st century. So many people are on social media, that if you are not utilizing this, you are going to get left behind. You need to have a social media account on every main platform including Facebook, Twitter, Instagram and even LinkedIn. This is going to allow you to contact and engage with the most amount of people, and if you look at the number of users on each platform, you will see why it is so important to get your business interacting on here.

Make use of all the features such as Instagram live, the share button on Facebook and so on. By engaging with your customers, you will find that they are more likely to recommend you to a friend or family member. Using these platforms, you are going to reach people that you never would have any other way.

Hire A Team

If your marketing is not going well, you need to be hiring a marketing team. Going it on your own hasn’t worked out, and now you need help to save you from drowning in the competition. There is nothing wrong with hiring help to do this, and a team of professionals is going to be just what you need. Ensure that your hiring process is rigorous to be sure that you only have the best because your business is going to need the best.

A marketing team is going to be able to change anything that needs changing, implement any new strategies and get your company back on top where it belongs. These people are going to have experience doing this, and they are going to be able to get your company seen by new people.

We hope that you have found this article helpful, and now know some of the ways that you can boost your marketing presence. It is important that you take the time to fix this because once your marketing goes under, your business could be following pretty soon without measures in place.

If You Do This, You’re Killing Online Conversions

November 6, 2018 by Contributed Post Leave a Comment

The goal of all digital marketers is to uncover the key to boost online conversions by 100%, 500%, or even 1,000%. Every digital expert dreams secretly of unlocking the mystery behind their conversion rate and return on investment. Unfortunately, unless you’re exceptionally lucky or introduced a brand new digital strategy where there was previously nothing, it’s fair to say that conversion rate improvements might not have gone through the roof yet. You probably report on seasonal changes, noticing peaks and drops throughout the year.

Most online businesses rarely claim over 10% conversion rates – the most successful online retailers in 2018 report an average of 3.3% according to Smart Insights. In other words, aiming to double conversions might be unrealistic. However, it doesn’t mean you can’t improve your conversion rates with new strategies. Content testing, landing page design and remarketing campaigns can go a long way towards reaching your goals. But your efforts might be counterproductive if you’re guilty of any of the following marketing sins:

Digital Marketing Conversion

Genuinely confusing website

Your website serves one core purpose: It’s designed to guide your visitors through the necessary steps for conversion. A website that fails to engage visitors in performing positive actions is a wasted opportunity. While it might sound obvious, too many small and midsize businesses focus too much on the aesthetic of their web layout and forget about the path to lead conversion, which can generate confusion and high bounce rates. That’s precisely because they understand that your visitors need guidance, that Third Angle web design team offers tailored design paths for your business. What’s the surest way to find out if web users are confused by your site? Check your analytics data: If users spend a lot of time on site but never move to the converting pages, it could be an indication that they don’t know where to go.

You’re making it hard to book or order

Even when customers already know what they want from your site, it can be tricky to perform online. The last mile of the customer journey is the most important, as it’s your chance as a company to provide the answer they need. However, as eCommerce site record over 20% drop off during the purchase process, it’s obvious that not everyone has mastered the subtleties of the last mile. Indeed, customers who already know why they’re visiting your site requires early CTA buttons to book or buy. A common error is to keep time-demanding steps during these processes – from long contact info forms to not displaying availability for appointments.

You interrupt the navigation

Most visitors dislike interruption. They came to your site with a purpose in mind. The last thing they need is a video set to autoplay or a popup that stops the visit. With 82% of visitors admitting to closing a web page to get rid of the video on it, it’s fair to say that interactive engagement can go too far to the liking of your visitors. Used as a smart guiding tool, popups can be judicious, but anything else is perceived as disturbing.

What do visitors think of your website? It’s the eternal question that digital marketers try to answer using Analytics data. Improving your website will improve your conversions, assuming you focus your efforts on guiding and facilitating online activities.

How Online Marketing Can Help You Connect with Your Audience

June 18, 2018 by Contributed Post Leave a Comment

If you would like to maximize your online marketing results, it is important that you get to know the people you are trying to attract. Thanks to the real time statistics provided by some of the SEO and digital marketing tools, your job is much easier today than let’s say ten years ago. You can do your market research at the same time as testing new digital promotion campaigns. Find out more below.

Reactions, Likes, and Shares

You can figure out which posts are likely to attract future visitors if you keep an eye on your reactions, shares, and likes. While search engine optimization is important, you will also need to look beyond the statistics, and choose the winning content every time. From blog posts to infographics and memes, every content will appeal to a different segmented market and get a different level of engagement.

Brand Image and Persona Communication

Your small business online marketing campaigns can also help you build a strong brand image and communicate your vision, values, and missions while creating awareness of your promotions and offers. You can connect with your audience on a personal level and keep them engaged through your branding campaigns, which will help you send out positive messages about your company and your achievements.

Mentions and Group Involvement

You can also advertise in groups and online communities, and – at the same time – find out more about your target market; what their preferences and priorities are, what they are looking for in your marketplace, and what their main and most important problems are. If you can get involved in conversations online and help others out, you can establish yourself as an authority and gain trust that will translate to higher conversion rates.

Demographics

You can find out a lot about your website visitors, thanks to the advanced SEO tools available. You can even sign up for an Anonymous Visitor Identification service that will give you the details you need to find out how to talk to your target market. You will learn where your visitors are coming from, what keywords they are using, and even which pages they leave your site. This will help you optimize your content and marketing messages.

Online Feedback and Chat

If you are not using social media and online chat accounts, you are not putting your internet to good use. You can find out a lot about your prospects if you engage in a one-on-one conversation with them and listen to their objections and concerns. If you are there to deal with their complaints and give them advice, they are more likely to return and buy from you again.

If you would like to tailor your branding and marketing messages to the needs of your audience, it is crucial that you engage with them on different levels. Get them to talk to your brand, give you feedback, and share their views on social media. You can find out some valuable information about your target customer if you let them interact with your brand.

Advice For Increasing Online Sales

June 1, 2018 by Contributed Post Leave a Comment

Online Sales All new entrepreneurs should know that the internet is the best place to target their efforts when it comes to boosting sales and increasing profits. Still, those just starting out in their industries are sure to make mistakes and overlook the best strategies. With that in mind, there is some advice on this page that should help you to make the right decisions this summer. While this is not a complete guide, the ideas below can be used alongside your broader promotional strategy to ensure you achieve the best outcomes.

Invest in online banner ads

Firstly, you need to make sure you drive as much traffic to your website as possible. However, there is no need to ditch your offline marketing plans. Google Adwords is the most popular banner advertising tool in the world at the moment, and thousands of businesses use it to gain attention online. You’ll have to employ the services of a freelance designer or someone with the right skills to ensure your banner ads look attractive and catch the eye of people who see them. Hopefully, those folks will click the ad, visit your site, and make a purchase. Make sure you conduct lots of market research because that is the info you will use to target your adverts.

Provide a straightforward online payment system

Secondly, it is imperative that you don’t lose out on any sales because your website doesn’t enable the customer to buy using the payment method they wish to use. For that reason, you need a reliable online payment gateway like BlueSnap or something similar to ensure that your customers can always spend their money and complete the payment process. There are hundreds of different solutions out there today, and you just need to read some reviews and perform some comparisons to ensure you can sort the wheat from the chaff.

Offer live chat customer service

Lastly, customer service is the backbone of any sales or e-commerce business according to LiveChat Inc and their competitors. You have to ensure your customers can get in touch with your team and resolve their issues in a manner that creates the least hassle possible. Live chat is perfect because it allows individuals to speak with your employees while they’re still on your web page. That should help you to sort any issues and ensure the person does not click over to a competing website and spend their money elsewhere. You should also enable people to get in touch by writing letters and using the telephone. So, ensure you publish a “contact us” page with all the right information.

Now you know the basics of increasing online sales and boosting your profits this year’ it’s time to put some of the advice into action. Hopefully, you can use the tips from this post to improve your strategy and guarantee you never miss out on any potential sales. If you want to go a step further, why not create a questionnaire for your customers to answer about their experience? You can use the results to identify problems and refine your approach as much as possible. Good luck!