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No matter whether you run a café or you have a store that sells electronic goods, it is important that your business has curb appeal. The exterior of your business can make a massive difference. In fact, it can be the difference between someone coming inside and walking straight past it. Of course, you want to ensure that the former happens, and below you will find some great tips to help you make sure that this is the case.
- Focus on your logo – There is only one place to begin, and this is with the sign that displays your business’ name or logo. This is the most important part of your building’s external appearance. Of course, you need to ensure that your name or logo stands out and that it is easy to read. You also need to ensure that it boasts a professional appearance. There is nothing worse than a cheap and tacky design. This is one area where it certainly pays to spend a little bit more, as it can have a big impact.
- Make people feel welcome – Another important way to boost the curb appeal of your business is to ensure that you are welcoming. A lot of businesses put signs on their windows that put people off, for example, signs stating that there are no public bathrooms inside. While it can be very annoying when people only enter your store to go to the toilet, such a sign is going to put people off and make them feel unwelcome. After all, you never know the number of people that could come into your store looking for a toilet and end up making an impulse buy.
- Paint and landscape – Giving your business a fresh coat of exterior paint every few years can ensure it looks professional and tidy. You can also ensure your business looks updated and fresh with simple landscaping. Make sure your pathways and sidewalks are well maintained. Why not manicure your shrubs and bushes for some extra curb appeal once spring comes? A little bit of effort can go a long way, creating an inviting business front for your customers. Bradley Mowers can provide you with what you need to keep everything in check.
Give your customers a taste of what is inside – It is important to give people a glimpse of what they will get once they step inside of your store. If you run any type of retail store, you should include some of your items in the display window or on the sidewalk in front of your business. If you run a café or a bakery, why not put some of your delicious cakes and pastries in the window? Even if you have a service-based business, you can make this suggestion work for you. Friendly signage is a good place to start, as is transparency; allowing people that are walking by to see your friendly staff interacting with customers can make a huge difference.
