As soon as a customer sees a product, they are being influenced. Yes, product packaging is this powerful when used correctly. Think about the major brands that grab people’s attention from miles away, the likes of Nike, Adidas, and Apple. Branding revolves around delivering their items in a perfect package with a neat little bow, and it works. Oh, it works.

SMEs like to make excuses. “But they are huge corporations. The same wouldn’t work for a small firm.” The reality is that package marketing can increase leads, improve sales and help lift the business’s bottom line. These are a handful of the reasons why.

Subconscious Advertising

Some experts believe that the subconscious is the key to conversions. Shoppers on autopilot are less likely to think and therefore more likely to buy. The key is to tell them something without saying a word. Do it nice and subtle, like. Custom shipping boxes are the answer because they reflect the thought processes of the company. Taking time to develop a design and be creative is something plenty of firms will dismiss out of hand. Instead, they focus on other, “important” areas. The right blueprint will appeal to the innovative cool kids because you’re on their level in their minds.

Emotional Connection

Subconscious advertising and an emotional connection work along the same lines. Both try to elicit a response that is hard to explain. All customers know is that they want a product. The outcome you are looking for is pretty basic. The difference between the two is you can build an emotional connection through small details. Subconscious advertising is about the packaging as a whole, whereas this method relies on color on logo placement. For example, the right shade of orange will instantly grab a person’s attention, or a blue hue will relax and calm them. These emotional responses are integral to purchases.

The likes of Apple, Nike, and Adidas have already got a mention but they deserve a second shout out. See, even that statement was a tick in the box of quality commitment. Over the years, these firms have used packaging to say “we’re the best in the business.” Shoppers see the logo and the ad campaign and they forget the other brands. In many ways, a big part of package marketing is delivering an unbelievable product along with the design. The iPod was sleek and pretty, yet it was powerful and superior to the competition.

Fluidity

Businesses that view packaging and marketing as two separate entities are wrong. Both are inextricably linked because one influences the other. Once you realize this, it’s easier to merge the parties and grab the attention of the customer. Packaging has to be part of the plan and convey the same message because:

– It makes it hard to ignore

– It shows intelligence and attention to detail

When a package cleverly reflects an advert on TV, the shopper looks and it and is impressed. Fluidity changes their perception of the brand.

Are you investing enough into package marketing?