The world of social media is one which never stands still for long. And while you may have been focusing all your attention on Facebook and Twitter, there is plenty that you can do with the other major platforms out there. If you have never really focused much on Pinterest, there is a lot that you can do with it.

Pinterest can be used to promote your business or on a more personal level like Jos Opdeweegh. But you can’t simply start uploading pictures and assume that you are going to enjoy the type of success that you are looking for. So, here are a few tips which are designed to help you out with your Pinterest efforts.

Pin Consistently

The whole point of social media is that you make updates on a regular basis. Otherwise, you are not going to be able to attract the type of following that you are looking for. Ideally, you should pin something on a daily basis, and you should also work out which times are likely to generate the most attention. Evenings and weekends tend to be the best times to generate some interest. Try to make a plan in advance so that you always have things to pin on a regular basis.

Focus on Strong Visuals

Since Pinterest is a very visual platform, it makes sense that you make the images as strong as possible. Your photos need to be clear, well-lit, and in-focus. You may well not have the time, tools or skills necessary to create your own imagery, but there are plenty of stock photo websites out there with imagery which is waiting to be used by you. Ask yourself how you are going to present your brand and/or products in the best possible light. It is worth bearing in mind that lifestyle imagery tends to perform a lot better than product imagery.

Don’t Neglect the Copy

While we have just talked about what a visual medium Pinterest is, this doesn’t mean that you should simply ignore the words on the page. An image on its own doesn’t tell the whole story. The description field needs to be used to tell users what they will find if they click through to your main website. Include some important keywords to help users out in their searches. Of course, this needs to be done in a natural way as you don’t want to pay the penalty for keyword stuffing.

Get Social Yourself

The clue is in the name ‘social media’ – you need to be social yourself! As well as posting your own content, you need to follow other boards and accounts. You also need to actively ‘like’ other Pins which are directly involved in your own specialism or niche.

Like any other online marketing activity, it takes some time before you work out a formula which works well for you. But these are just some of the basic tips which can prove to be useful to your business.