Business owners live in a world of details, from data metrics to market fluctuations. They know too well that every minute difference could lead to devastating consequences. Consequently, the evaluation of their business performance occurs at a micro level. Similarly, when it comes to judging the quality of the product the company makes and uses, details are precisely what can make the difference between success and failure. However product details, or more exactly the details that matter about each product or service, vary a lot from an industry sector to another. In other words, while the devil is in the detail when it comes to quality product, it’s fair to say that the devil changes shape and adjust to each industry. Entrepreneurs, keep your eyes open!

Why all business interactions point toward quality

The most simplistic definition of a business is an entity that generates commercial transactions through strategic interactions with its market. Quality is the underlying rule of each of these interactions.

Addressing the appropriate audience is a decisive step in meeting the expectations of the end users. This along with brand consistency and customer experience define the major factors of business interactions. But all interactions are worthless is the product a business use or sell doesn’t satisfy the quality tests. These quality tests are detail-driven in each business sector.

Testing for product quality in industrial environments

As contradictory as it might sound, entrepreneurs need to go down to a microscopic level to measure the quality of the supersized machinery they rely on. Indeed, damages to the materials that are invisible to the naked eye need to be spotted in a non-invasive manner to allow industrial companies to proceed to the suitable modifications and reparations in due time. Similar to using a microscope, industrial businesses rely on a technology that lets them zoom onto the details, industrial ultrasonic imaging. The advantage of relying on an imaging system is that structural lesions in the material of large machinery can be documented, meaning the business only pays to change parts when it is required.

Testing for product quality in the creative industry

The creative sector is diverse and challenging to qualify. That’s precisely why the British Council has been tasked to create a map of the creative industries, in order to define for each of them the factors of quality. Indeed, as not all creative businesses deliver a quantifiable product, it is necessary to rely on a variety of metrics, such as brand perception, profits made by the creative business and viral potential to measure the quality of each offer.

Testing for product quality in the hospitality industry

The hospitality sector, thankfully, relies on a known and public rating of quality, namely its hygiene rating. For the catering industry, the ratings inform the customers about the way the food is stored, prepared and plated. Hotels also have hygiene standards regarding the cleanliness of the room, which are determining factors in receiving hospitality stars. The hospitality sector, however, receives a public quality rating that needs by law to be shared with customers.

In conclusion, quality comes in a variety of shapes, and the quality controls of your products, whether for industrial use or for public consumption need to focus on different details. Nevertheless, one thing remains constant for all sectors. Quality is only defined as a business micro level.