Ideally, when you’re running a business and you have what feels like a thousand different things to do daily, you’ll concentrate on building growth oriented sales team to help you boost your business and take this one task at least away from you. A good sales team is crucial to any business, and it can spell the difference between success and failure, growth and stagnation.
Yet before you have this team, or when you’re looking for ways to train them, knowing how to create compelling sales pitches is vital. When you can pitch your products and services, or even your entire business, in the right way, sales will follow. Read on for some advice about creating an effective sales pitch and growing your business quickly and successfully.
Offer Solutions
One of the very best things you can do when you want to sell something is to talk about the problems it solves. In other words, offer solutions for those problems. If someone can see how your product or service will remove a problem from their life and make things easier, they will be much more willing to try it out.
The old-fashioned way of selling was to talk about the features of a product or service, but this is not enough. People can already see what the features are; they need to know what benefits those features will give them.
Support Your Pitch With Facts
It might be unfair, it might not be true at all anymore, but unfortunately, salespeople have gained something of a reputation for exaggerating the facts or even outright lying. This has led to many people having an innate distrust of anyone whose job it is to sell. The best way to combat this issue is to prove that what you’re saying is true. In other words, support your pitch with facts and information that can be checked and verified should the customer want to do so.
Prepare your pitch in advance and provide plenty of evidence in the form of case studies and research that prove how effective your products or services really are. Customer testimonials are an ideal way to do this too.
Identify Objections
Before you even begin your sales pitch, before you go into the meeting or pick up the phone, you should think about what objections your client might make and already have the answers to combat them. In this way, no matter what objections the client might have, you’ll be able to allay their fears and show them why buying from you is a good idea.
Of course, you won’t want to be overly aggressive as this is a sales technique that really doesn’t work and will turn people away from you rather than make them want to buy from you, but if you can identify the biggest objections, you’ll be armed correctly for the sales pitch.
Ask Them For The Sale
It’s hugely important for any salesperson to be confident, otherwise that lack of confidence will be picked up by the client or customer, and they will feel less sure about buying from you themselves.
This is why, at the end of your pitch, you should always ask for the sale. This might be along the lines of asking what date is suitable for delivery, or what quantity they want, or even outright asking if they’re going to buy. Missing this step could make your pitch fall down at the last hurdle; often it’s what customers are waiting to hear to help them galvanize their thoughts and make a decision.
