Side hustles have grown in popularity in recent years. During a time of uncertainty with the pandemic, they offered an additional source of income and financial security. The more time you invest in your side hustle, the more it may feel like a “real business,” inspiring dreams of leaving your 9-to-5 job and living the life of an entrepreneur. This idea can be scary, but it is entirely possible.A full-time business is achievable if you can learn to leverage your ambition, the driving force that will fuel you and propel you forward in your business efforts. But this growth will require renewed focus, hard work, and a commitment to your goals.
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Adopt a Business Mindset
The first step in transitioning from a side hustle into a full-time gig is to adopt a business mindset. This shift means viewing your side hustle work as a serious, full-time pursuit. Everything you do from this point forward needs to be intentional, helping you to grow or strengthen your business. You should be prepared to commit to the necessary work, even if that requires short-term sacrifices.
Take the time to create a solid business plan that addresses the organization and structure of your venture, what products or services you will be offering, the cost of running your business full-time, marketing efforts, and your projections for the near future.
As you progress, every decision you make should support and build upon this plan.
Build an Online Community of Customers and Supporters
Building your own business can sometimes feel lonely, but it doesn’t have to be. Early in your transition from a side hustle to a full-time business, take the time to network and connect with other like-minded individuals. This network should include fellow entrepreneurs who can support and encourage one another, potential collaborators, and your community of prospective customers.
Building brand recognition is an essential step in the early stages of any business. But first, you need to establish a recognizable brand identity that will help you to stand out from your competitors.
When prospects visit your website or social media accounts, they should recognize instantly that it relates to your business. Include your logo, brand colors, taglines, or signature fonts across your online presence and print media to create continuity.
Start building an email list right from day one. Email marketing is a great way to build a loyal following and do so independently from social media. Social platforms can change, evolve, or shut down. Whether your account is closed or the platform experiences technical issues, you can quickly lose all access to your social followers.
When building an email list, you own your list, providing you with a guaranteed line of communication. Ensure all email communication comes from a professional-looking email address that conveys that you are the one your readers are communicating with.
Leverage Business Tools
With the rise of “work from home” and online entrepreneurship, more business tools are available to us than ever before. Take time to assess your needs and identify tools that can help support and enhance your business efforts.
Organizational tools like list builders and project management platforms can help you to organize your tasks and stay focused on what you need to do. If you have a team working with you, these tools are a great solution to ensure everyone is on the same page. You can assign tasks to individuals, establish priority levels, and set project due dates.
Tools are also available to support your social media and email marketing efforts. You can leverage these options to reduce the time required to complete your work, freeing your time to work on other areas of your business. For example, try using tools to schedule your social media posts, research keyword opportunities for content marketing, create or access sales prospect lists, deliver email marketing communications, and analyze competitors online.
Showcase Your Passion and Voice
Don’t forget the one element of your business that makes you unique – YOU!
Your passion for your business and the industry as a whole is an essential element in your business growth. When communicating with others and building your online presence, don’t shy away from allowing your voice and personality to shine.
A business that is a carbon copy of every other company in the industry isn’t going to attract attention.
Your uniqueness will set you apart from your competitors and build trust with your audience.