A few years ago social media and revenue growth was about as much a sure thing as internet companies built on future monetization models right before the dot com crash. They were all castles built built on sand. Soon to be washed away.
Well over the last several years companies have started to figure out Social Media a little more. Facebook has gone from a platform that was for sharing pics and family and friends and Farmville to a serious business tool. Gone was the focus of businesses on building a Business Page on Facebook and hoping they will come. Now it is targeted ads, leveraging Facebook groups, and Facebook livecasts to better engage followers…and convert them into buyers.
In the same way YouTube went from a cool video platform to the #2 search engine behind Google…and now owned by Google.
And Snapchat has become a major player in the space.
So what does 2018 have in store in the social media domain? Where will you focus your efforts? And your time and dollars?
Well this infographic from Filmora gives you a look under the hood.
When it comes to your digital marketing strategy, how important is social media content for mobile users?
According to CMI, 87% of marketers are using social media as a delivery mechanism for content – making it the most common way to get content to an audience.
ComScore reported that mobile engagement on social media has grown by 55% in just 12 months.
Mobile users are more active and are spending increasingly more of their time on their mobile devices browsing content.
In order to connect with a wider range of users in a more intimate way, your brand needs to focus on creating a social media strategy that takes into account mobile users and the other platforms available on mobile.
Using Your Content for Social Media
Many brands turn to social media as a way to gain followers and increase their website traffic.
The benefits of inbound content designed for social media are huge in attracting users that are a good fit for your brand. Content on social media needs to be visually intriguing in order to catch the attention of users that are scrolling on their mobile devices.
Most mobile users are browsing a lot of content while often distracted by other events around them, so content needs to be concise and easy to skim with headers.
Include a blurb and image with your link on social media to better increase click-throughs to your content.
Respecting a User’s Space
Mobile optimized content is a great way to connect with users, but it is sending your content right to your user’s personal device.
With social media marketing, you are able to connect with your users on their own terms and by their own choosing. Your users have to choose to follow you, forcing you to come up with better content that is worth following and sharing.
If you want to get more engagement, you will be pushed to get to know your audience better and create a strong content strategy.
Allow Your Users to Find You
People now fully expect brands to be on social media – especially Facebook.
Most users will look for brands on Facebook when they want to check for brand updates or look at what the brand has to offer.
If you are absent from social media—or, worse, if you don’t update your page consistently—then you will come off as behind the times and may seem irrelevant to users.
If they can’t find you on social media, then your users are likely to turn to your competitors.
Don’t make the mistake of neglecting your social media presence. Use social media to better connect with your users, increase website traffic and get the most out of your content.
Author Biography
Ken Rhie
Ken is the CEO of Trumpia, the most complete SMS software with mass SMS messaging, smart targeting and automation
Are you leveraging those top hashtags? Are you tracking your analytics to make sure you’re creating the biggest impact with your Twitter and other social media presence?
Here’s an additional resource to check out as you’re optimizing your social media strategy.
Here’s a cool infographic for you to check out from Villanova University about how to use Twitter (and other social media tools) better to improve your social media results.
People love animals. And lions – as the king of the beasts – rises above the rest.
So the story of Cecil the Lion and the hunter-dentist who killed this beloved animal hits home with many. It went viral with the Jimmy Kimmel Live! show.
https://youtu.be/_LzXpE1mjqA
And people have been commenting about the horror of it and pointing their ire at the dentist.
Is it right? Is it fair? Are those who are opposed to the lion’s killing going to far?
Not just because of this particular controversy. But because with the advent of the internet. And later FaceBook, Twitter, and gossip-oriented quasi-news channels, emotions rule. Public opinion rules the day.
And that can be both a good and bad thing.
A good version is when Susan Boyle auditioned for the British version of American Idol and stunned the world with her amazing voice. She benefited…and the world did too.
In this instance the opposite happened. It is highly likely that this dentist (besides possible criminal prosecution) will lose his dental practice. Who wants to get their teeth worked on by “Cecil the Lion” killer?
And that is the challenge in today’s fast-paced, instant media opinion world. Information flows fast. And both good and bad publicity often turn into public awareness and action.
And I think this also brings focus to the fact that your actions have consequences. And particularly in this age where YouTube videos, social sharing, and an assumption that if you are comfortable with posting something online, everyone should be – is dead wrong.
The world is a big place. But not that big. And bad deeds or poor choices can truly haunt you for a lifetime.
When you’re putting that next picture on FaceBook. Or tweeting your next rant. Or texting that “private” message for someone special. Realize that someone other than you, your friends and loved ones, might end up seeing it. And there could be consequences – either good or bad – depending on how it is viewed.
Looking back at the Cecil the lion story I’d assume the dentist would have gone another direction had he known the full consequences of his actions.
How will you take this knowledge and make good decisions in your life?
A few years ago social media and revenue growth was about as much a sure thing as internet companies built on future monetization models right before the dot com crash. They were all castles built built on sand. Soon to be washed away.
