There are many reasons you might be considering starting your own business. It could be that you have an idea that you just need to get out into the world, it might be that you want a new challenge, or perhaps you want the flexibility and freedom that working for yourself, over an employee, brings. No matter what the reason behind it is, if this is your year to become an entrepreneur, you need to go into it with the right mindset. While there are many things you do know about starting a company from what you’ve heard from others, or doing research, there are also plenty of things people don’t tell you about starting a business that can really help you if you are aware. In this article we take a look at what 7 of these things are.

Photo by RDNE Stock project: https://www.pexels.com/photo/man-sitting-at-desk-in-office-talking-on-phone-10376033/
It’s a lot about who you know
While business is a lot about what you know, it is also really reliant on who you know. Don’t ever be afraid to utilize the connections that you have, perhaps it’s a colleague you worked with in the past, a friend of a friend who already has their foot in the door, or even a connection on Linkedin that you have already. Connections are extremely useful for getting you into places that you wouldn’t be able to otherwise, setting up meetings, or just giving you advice and tips that are extremely valuable for you when you are starting up or growing your company.
You need to have a water tight plan in place before you start
Before you start a business, you need to have a water tight plan in place. If you have a physical company, you need to make sure you not only have a product to sell, but have thought about the whole timeline from conception to delivery. Find out about companies like J&J global fulfilment who can deliver orders worldwide, combining expert handling, fast dispatch and visibility across every channel. They can also connect your sales ecosystem and sort everything in the process of your marketplace channel, from storage to shipping and returns. It’s having a water tight plan of every single step in the process that can ensure your customers are happy. Many people just think of getting the product made and not about how it will physically get to their customers, especially when it comes to things like scaling up.
Your online presence is super important
No one tells you just how much your online presence matters when starting a business. It’s not just about having a website, it’s about how that website looks, how fast it loads and how clearly it communicates what you do. The same goes for social media. Customers will check your Instagram before they check your credentials. They’ll read reviews before they read your About page. Your digital footprint builds trust long before someone enquires or makes a purchase. Investing time (and often money) into a professional, consistent and engaging online presence is super important if you want to get ahead of the game.
You will never stop thinking about your business
Having a normal job with set hours means you can (usually) shut your laptop or close the door at your finishing time and put it down. When you have your own business however, it never stops. You will be thinking about it in the evening before you go to sleep, in the morning when you wake up, and when you are going about your day to day life. You’ll be looking for inspiration (without even realizing) everywhere you go, while you are scrolling social media and have a constant tally of orders and cashflow in your mind. Even when things are going well, you’ll be planning your next move! It can be quite exhausting, particularly in the beginning, but you will soon get used to it and it’s a sign you’re really passionate about what it is that you are doing. Accepting you won’t ever be able to truly switch off is part of the journey and not a bad thing, but do make a conscious effort to switch off for your mental health when you can.
You will hear the word no more times than you can count
Rejection is an unavoidable part of building something from scratch. Pitches will be ignored. Emails won’t get replies. Opportunities you felt certain about won’t materialise. At first, every “no” can feel personal, but over time you realise it’s simply part of the process. Often it’s about timing, budgets or priorities, not your ability. Each rejection refines your approach, sharpens your offer and builds thicker skin. The people who succeed aren’t the ones who never hear no, they’re the ones who keep going anyway and don’t let it stop them hitting their goals.
You will question why you did it 100x a day (but you wouldn’t want to do anything else either)
There will be moments (sometimes multiple times a day) when you wonder why you ever thought starting a business was a good idea. Financial pressure, uncertainty,y and responsibility can feel overwhelming. You’ll compare yourself to others and question whether you’re cut out for it. But then something clicks: a new client signs, a customer sends a kind message or you see your idea coming to life. And you remember exactly why you started. The stress is real, but so is the pride. Despite the challenges, the freedom and fulfilment make it impossible to imagine doing anything else.
These are just a few things people don’t tell you about starting a business but when you are in the thick of it, it can really help to look back on. There are many ups and downs of having your own company, but you will come out of it with much better resilience, sense of worth and knowing that you can achieve anything you put your mind to. What are some top tips you have for anyone looking to start a company? Let us know in the comments below.



