You know your business has made it when you become a part of everyday normal life.

It’s a strange paradox because a brand that is subtle, in the background as if it’s almost part of the furniture, doesn’t need to be shouted or talked about. And yet, here we are as small business owners trying to get people to notice us and make a big fuss about our brand.

But that is the ultimate goal, to become a part of the normal sway of life, by being in the background and in the back of everybody’s mind. The more and more you start to become part of the scenery, the more people will subliminally think of you.

Up front and open acknowledgement of your business is great. You earn new customers that way and get people’s heads to turn. But, marketing strategies that place your business in the background, mean that you live in consumers minds rent free no matter what they are viewing or experiencing at any given moment.

Be a sport sponsor

At the height of Ferrari in Formula One, Marlboro was a graphic stuck on the car.  Whenever the Ferrari machine came roaring down the track, everyone saw the red car and consequently, saw the Marlboro logo.

Nowadays there is a lot more competition for sponsorship space in sports and for good reason. Even though you’re not talked about, no commentator may ever speak your name. But, you are always in the background and therefore always somehow in the shot. Whatever the viewers are watching, they see your brand logo in the background in their peripheral vision.

Seek out a sports company, star or event where you can be a sponsor and have your logo advertised. So many people watch sports, you are bound to get an increase in sales and curiosity from the consumer public.

Standing to attention

As consumers go about their business and go shopping, go to events, attend all kinds of publicly held meetings, they will pass a plethora of advertisements.

When you enter into a conference or even a business establishment, whatever is at eye-level will be seen first and foremost. Too many businesses want to be seen by everyone from far and wide and thus choose to place their advertisement high such as on a billboard.

Not enough, focus on standing to attention with teardrop banners.  Your brand can be attached to a pole that is curved at the top, giving more room for fabric to be placed on the inside of the curve. You can buy these kinds of banners and stick them outside your business or take them with you to an event. It’s kind of like planting your flag, and showing the world that you are present in this location or that you are part of the scenery in a particular location such as a shopping mall.

The art of subliminal messaging is perhaps the most powerful advertising technique. Background marketing has changed but the premise is still the same as the more you appear in everyday normal life, the more and more people will think about your brand and business.