The Swag Bag has long been a great way for businesses to give event attendees something to take away. However, you are less likely to find things like personalized pens in there (even if they are handy) than ever before.
The content of Swag Bags has been seriously upgraded, and they’re not just packed with logo-filled items either. Companies work on unique collaborations that make sense and create unique offerings.
And since you know your customer so well – or at least who you want to attract, you’ll be in a great position to put together a Swag Bag that just works.
So what should the average Swag Bag have in it?
The Basics
The reason the basics are called the basics is that everyone needs them. They just work, and if your logo is on it while it is being used or shared – you’re top of mind. The cooler, the better, of course, but what do we mean by basics?
- Reusable water bottles
- Charger cables and blocks
- Pen and paper
- Mugs/cups
- Socks, scarf, and or gloves
Anything that you consider an everyday essential is prime for the basics swag back. Practical and pretty.
The Taster
If you have a smash-hit event, that is great, but the best way for potential new clients and loyal clients to see what you’ve got coming up is a taster bag. The taster bag is a cool way to unveil new products and get them tested firsthand.
Or if you are a service provider and you have several clients, work with the clients to present a taster bag that is choc-full of what they can offer you.
Try to prepare a range of items, even if your clients are all in the same industry.
Limited Ed
There is nothing on earth that will incite FOMO and bragging as quickly as a limited edition item. And, if the entire swag bag is packed with limited edition items, they will be instantly Instagram-worthy – creating UGC (some of the best marketing).
Collaborations between local artists or big artists, companies, designers, and more can be the culmination of items that are so coveted you get plenty of exposure.
Experience
Create a bag that has everything your attendees will need for a specific experience. You can make these as elaborate as you want. Take a look at local events, global events, and even sporting events.
You can set them up for a night of fun with a star gazers goodie bag filled with warm blankets, sky maps, and tips for where you can see which constellations, or do one for a daytime sky event like an eclipse! Eclipse glasses, snacks, and a picnic blanket are perfect.
Big nights in goodie bags are big business, too; add a movie voucher for a company like Pathe, some movie snacks, popcorn boxes, cozy socks, and other fun movie night things.
Wellness and self-care are big businesses, and even if you don’t directly deal in that industry, it is beneficial to your potential clients and you to have wellness and health as a priority. Soaps, journals, bath salts, fruit and veg hampers, or a subscription to a healthy eating meal box, a year sub to the Calm or Headspace app too.
Think big when it comes to your Swag Bag because you have the opportunity to make a huge impact on your current clients, potential clients, and your business. The name of the game with events, the follow up and the swag bags is visibility. Here are some more tips on how to increase yours: Bringing More Exposure to Your Business.
