- Know Your Brand
It is very important that you know your brand before you embark upon the endeavor of starting a t-shirt company. Your brand should be well established in terms of color scheme, logo, motto, and aesthetic. You should understand the value of your brand as it pertains to the consumer.
The value of a fast-food brand is that it’s convenient and delicious. The value of a jewelry brand should be its timelessness and elegance. You must understand the value of your brand in terms of the T-shirt industry. Get to know your target market and establish what it is that makes your t-shirts truly valuable for the consumer.
- Going Into Business
Once you have done the work of designing your logo and getting to know exactly what it is that your t-shirt brand has to offer the consumer, you are ready to begin manufacturing your shirts.
The first step in doing this is purchasing wholesale t-shirts. Ideally, you should establish a good working relationship with the wholesale supplier who will want to offer you discounts on a regular basis for purchasing in large, wholesale bulk. You will need to decide which type of tee shirt to purchase. AS Colour staple tees are an excellent option for basic, easy-to-brand tee shirts. You may want to do some research ahead of time in order to establish who the most reputable wholesale supplier is for the t-shirt type that you are looking to purchase.
You may establish this information by doing research online, referencing Google reviews and also referencing reviews on whichever website you find their contact information. You may also ask your wholesale supplier for professional references from satisfied customers. There is no shame in doing this and you are sure to see better results in your long-term wholesale purchasing relationship in doing so. Any reputable wholesale supplier will be happy to offer you references of satisfied customers.
- Making the Tee-Shirts Unique to Your Brand
It is safe to assume that you will want to add graphics to your custom tee shirts in order to make them unique to your brand. You will need to decide if you are to do this on your own or if you will contract out a screen printing company to do this for you. Should you decide to do this on your own, you will need to purchase expensive screen printing equipment and employ staff who can assist.
Should you contract out to a screen printing company, be sure to do sufficient research about the company ahead of time in order to establish which company is the most reputable to do business with. You should always make sure that the companies you are doing business with are going to be worth working on within the long term, prior to actually making a purchase with them. Back all transactions with thorough research ahead of time.
- Establishing Your Means of Sale
You will need to establish how you are going to offer your product to the consumers. Will you have an e-commerce store or a brick-and-mortar location? Will you opt to have both?
For an e-commerce store, you will need to decide whether you will build the store yourself online or whether you will contract out a specialist to do so. There are numerous different websites you can use to create your own e-commerce store that are responsible for much successful business. Companies like square, Shopify, and Weebly all offer eCommerce platform building Services for small businesses.
Design T-shirt products can be displayed in their full glory on an eCommerce website just as well as in a shop window. You will want to choose the right venue to best showcase your t-shirts. At that point, it’s all up to the customers to become avid fans of your product and purchase plenty.
