You are running a business, which means that your overall goal has to be your profit and your growth. Companies need to aim for growth if they hope to expand in their industry and make a good name for themselves. Everyone in business knows the merits of a business website that is strong, informative and draws the crowds. Here’s the thing, though, the number of entrepreneurs that know how to bring in the website visitors but don’t know how to make those visitors buy from them is astonishing!
Bringing in the right traffic is hard enough as it is, which is why if you are specialist in pest control, a company that can get you the right pest control leads knocking on your door is essential. After that, though, you have to know how to make money off of those leads. The success of your business doesn’t just stop at people looking at your website. It doesn’t matter one bit if they’re clicking on your blog or your online shop if they’re not buying from you. You have to remember that it’s not just about the people visiting your website; it’s about the RIGHT people clicking. There’s no point in anyone visiting your site if they have no interest in what you do or what you’re selling. What people do when they visit your website has to be your ultimate focus if you hope to turn those visitors into customers. So, how can you do that? How can you get those people interested in who you are to buy from you?
Be Direct. Your landing page for your website should clearly lay out what it is that you do and how you can be contacted. The message that you send out on your main website is going to have the biggest impact on your visitors, as they can gauge in under a minute whether they are in the right place for what they want, if they are the right customer, and how they can get in touch with you to get what they need.
You ‘Most Desired Action” Counts. When people visit your site, what is it that you want them to do? The obvious answer is to buy from you, but what if all you needed was an inquiry from each of them? People who show an interest in what you do are also interested in being customers. Make your most desired action your goal for your site and you can build customers.
Offer More. You want people to be customers whether now or later, so you need to offer them a reason to keep coming back to you. Create links to your social media, online calculators, lists of useful links outside of your site – all of these can help you to create more customers.
Your website is going to mean more to people than you think. The more it grabs the attention of those you want to buy from you, the better off your business will be. Watch your sales soar!
