They say that a picture is worth a thousand words, and this can often be true in the world of business. Companies use powerful imagery to spread their message across all sorts of platforms, including their websites, social media, and even the emails which they send to their clients and customers. Of course, though, what if there was a way to say even more through this sort of medium? This is where video comes in. Over the last few years, this sort of media has become incredibly popular amongst small and large businesses alike, and is something which anyone has the power to use.

In the past, companies would often avoid video simply because of the level of cost which was associated with it. This doesn’t have to be the case anymore, though, with both the equipment and skills you need to create content like this becoming much more accessible. To help you to harness the power of video, this post will be exploring some of the benefits it can have for your business, along with some of the ways to get started with it. With all of this in mind, it should be a lot easier to leave the pictures to do the talking.

The Benefits

There are several key benefits when it comes to using video for you business. A lot of business owners overlook this area without realising quite how versatile it really is, and this leaves people wasting opportunities to make use of it. Below, you can find some examples of these benefits, but there are plenty more which can apply to your company.

• Stand Out: When you look on social media sites like Instagram, it’s easy to see just how many images are being uploaded at the same time. With such a high density of content flowing onto them, being able to stand out is very important, and video is the perfect way to achieve this goal. Very few people are using this sort of content to push their social media marketing, making it incredibly easy to distinguish yourself with it.

• Convey Information: Users don’t like to read lengthy posts explaining the way that your business works, the deals you have running, or the benefits which you can provide to them. In fact, social media posts with a lot of written content tend to do poorly compared to those which are simple. With this in mind, being able to show and tell your demographic the information they want through video is a great way to avoid the pitfall of oversaturated posts, without having to skimp on the important details.

• Easy To Make: One of the biggest misconceptions surrounding video is the idea that it is hard to make. Most smartphones have powerful cameras attached to them, nowadays, and there are loads of editing tools which can be found for free around the web. Even those who aren’t very computer savvy can try their hand in this field and have a lot of success with it.

• Professionalism: Finally, as the last benefit to consider, it’s time to think about the way that people view your business. With video content being rare amongst small businesses, having it on your site or social media feeds can make your company look a lot bigger. In the past, it would take a big budget to put something like this together, and this makes it look like you’re investing a lot more into your marketing than you actually are if you decide to use it.

Making Your First Video

With the benefits in mind, it’s easy to see why businesses are starting to use this sort of content more and more often. Of course, though, making it could still be a challenge, especially if you don’t have any experience when it comes to production. To help you with this, you can find three examples of the sort of methods businesses will use to start creating videos below, all of which can be started over the course of a few days.

• The Mobile Shooter: It’s likely that at least one person within your company has access to a modern smartphone. Over the last few years, the cameras on devices like these have improved by a huge margin, and can rival even the most expensive video devices on the market. With a handful of tools, like a mobile stabilizer and external microphone, you can begin to create your own content right from a device like this. Of course, this won’t look quite as good as the other options on this list, but is the very fastest way to get yourself started with this sort of content.

• The Professional Approach: A lot of people don’t feel confident to put video together by themselves, and this has seen the rise of loads of professional studios in recent years. A video production company will be able to produce video in loads of different forms, ranging from simple adverts to movies about your business, all of which will look and sound great. Of course, you will need to give them some direction, but most of the work can be handled from their end, making it much easier for you to rest assured that the right video will be made for your work.

• Your Own Studio: As the last option, it’s time to think about the middle ground between the two options above. While a smartphone will produce great quality footage, it won’t be able to compete with a professional camera as you go into the future, and this makes it worth doing some shopping around if you’d like to handle this sort of content yourself. You should always try a camera before you buy it, though, and this means that it can be worth renting the devices you have in mind before you put any serious money down on them. Of course, along with this, you may also need to take a course or two to improve your camera operation skills.

Using Your Video

With a video edited and ready to be unleashed upon your customers, you will be a left with a choice to make; where will you use it? There are several places which can be good for this sort of content, ranging from social media to the website which represents you. Shorter videos are usually best for social platforms, as they won’t force users to wait around, and can be a good way to catch their eye. If you want to make something longer and more densely packed with information, though, it will be worth having it on your website.

Alternatively, you could also consider the idea of using your video through an influencer. This side of marketing has been becoming more and more popular, with businesses all over the world using already well-established social media users to spread the word about their work, saving the effort of making an account like this popular by themselves. To find someone who can do this for you, you need only send out some messages to the users you like the most. A lot of people will be willing to help you with this in return for a product or two for free.

As time goes on, video is set to become the most popular way for a business to share information about its work. Until that point, though, you have a great chance to take advantage of it, making yourself stand out and giving your users the chance to learn about you before the market becomes too saturated.