Website | Mike McRitchie | Resume and LinkedIn Profile Writer

Who Will Design A Winning Website For Your Brand?

April 8, 2021 by Contributed Post Leave a Comment

One thing that most people can agree on today is that having a stylish, effective, and well-branded website is a must for every business. It does not matter whether you sell arts and crafts, run a library, or you have an accountancy firm, it is imperative that you have a website that brands your business to full effect and provides a delightful experience for all of your customers. With that being said, below, we are going to take you through all of the things you should consider when looking for the best person to design a winning site for your brand.

Look at the websites the company has produced so far, as it is vital that they reflect the sort of site you want – There is only one place to begin when it comes to looking for the best web designer for your requirements, and this is by taking a look at the work that they have done so far. You want to make sure that the business in question produces the sort of websites that you would be happy with. A good site is one that reveals more about your business. It should give an insight into your team, championing their efforts and enabling customers to build close relationships with your brand. Dee Agarwal provides an interesting insight into the importance of this. You also need to make sure that the websites they produce reflect the brands in question and that they work well across all devices.
Will they provide marketing services as well? The websites of today are more than just pretty face. Yes, they need to look good. Yes, they need to be on-brand. However, they also need to be marketed effectively as well. It is imperative that keyword research, link building, and good quality content are weaved into everything you do. This is why it makes sense to choose a web design company that is going to offer marketing services as well.
Understand the pricing and how much you’re going to need to pay for a quality website – Price is an important factor when using any business service. You need to find out how much it is going to cost to have a website built but also for it to be maintained. After all, you will need upgrades to your website in the future to ensure it contains to perform well and is secure. The last thing you want is to be tied into a contract with lots of hidden expenses, so you need to understand this before agreeing on a service.

So there you have it: an insight into the main ingredients that you should consider when you are looking for the best person to design a website for your business. The importance of this should not be overlooked. You need to choose someone with a lot of care and consideration otherwise you could end up with a website that does more harm to your business than good, which is never ideal!

It’s All About The Aesthetics Of Your Website

August 9, 2018 by Contributed Post Leave a Comment

Your website is going to be a big selling point of your business. In fact, we would definitely say that it is the biggest selling point. Your customers no longer like to roam the shops for anything other than groceries, your customers are looking for a fast and effective way to get what they want, and that’s done through websites. So, now you see how much power yours holds, and how much effort you should put into it. But, we believe that one area of a website that companies seem to fail at, is the aesthetics of the said website. There is more of a focus on how to sell the products, rather than how your website is actually going to look. So, here’s what we think you can change or add to the aesthetics of your website, and how much of an effect that it will have on your sales.

Drawing People In At First Glance

First impressions are everything, no matter what we’re talking about in life. But with your website, first impressions can mean the difference between a customer exploring, and a customer clicking off quicker than they clicked it. So, think about what your homepage is lacking at the minute. Things need to stand out in your customers face, and one of the best ways to do that is by learning how to make a banner. A banner is a form of display that you can put anywhere on the front page, and is designed to capture the attention of the user away from the writing. Although the writing on your front page is probably very important, a banner gives you the opportunity to advertise something that you really want your customers to see. If you want to draw them in at first glance, it’s going to have to be something like a sale, or a discount that a new customer or returning customer can receive.

Never Go Too Colourful

You don’t want to blind the customers, and you don’t want your website to look tacky. Granted, you want to try and make your company stand out, but doing it by overloading your website with colours really isn’t the way forward with this one. So, you need to think about subtle colours, and colours that are going to make your website more appealing. Try and follow the colours on your logo somewhat, but throw in some light greens, blues, pinks, or any colour that just isn’t going to be too bold.

It’s All About The Layout

The layout is so important if you’re going to keep your customers coming back. If things are all over the place, and the website is hard to navigate, then obviously people are going to divert right away from your website. Keep everything fluid, and get yourself a web developer to help you do it. Even if it means completely changing the layout and approach of your whole website, it might benefit you more if more customers are staying due to the ease of use of it all.

Does Your Healthcare Practice Need A Website?

July 12, 2018 by Contributed Post Leave a Comment

Running your own healthcare practice is noble. Many practice owners start out because they want to do things differently and give their clients more. They want to help and take care of people and offer fare healthcare to as many people as possible. They might be unhappy with the way the healthcare system is run or find themselves unable to find work in the existing system that offers them the flexibility or style of work that they need or want.

But, it’s still a business. However, much you want to improve the system and the lives of those that live in your community, it’s still a business. You need to make money, find patients and become successful. You need to employ the best doctors and nurses and spend time working on systems for keeping patient records and other admin. You need to work with insurance companies, market your practice, communicate with other healthcare providers and officials, train staff, look after them, keep your establishment clean and tidy and make sure it meets all safety requirements. You are responsible for ensuring that your practice is safe, friendly and able to offer the best healthcare services that you can.

On top of all of that, do you really have time to run a website? Do you even need one? The online world has become a massive part of our everyday lives, but has it spread to healthcare? When you’ve got so much to do and to think about, is this extra burden worth the effort?

In short, yes. A website can be a handy tool for a small healthcare practice. It can give you a much better and more convenient way to contact your patients. But, there’s a lot more to it than that. Used well, a healthcare practice website that has had thorough web app penetration testing and is completely safe and secure can help you to build your business, help your patients and build relationships with the community as a whole. Here are some of the reasons your practice needs a website.

To Communicate

One of the biggest annoyances most members of the public have with their healthcare providers is communication. Getting an appointment can be almost impossible and many people find themselves on hold to their surgery early in the morning, in a queue to get an appointment. This is the last thing that you want when you are feeling ill or facing an emergency.

A website offers an alternative way to communicate with your patients. You could have an appointment booking system online, as well as a live chat element so that people can ask for advice without needing to come in and take up an appointment time. A website can also automatically direct patients to the services that they need, cutting time for both them and the doctor. A pregnant women, for example, could make an appointment with a midwife directly without having first to see a doctor or speak with a receptionist.

It can also offer a prescription ordering service, which can then be linked to an online pharmacy who can deliver directly to patients. Saving everyone time.

Having an online presence, and a good website that your patients use regularly also gives you a great way to communicate changes and essential information. If you are closed for an afternoon, advertising online or sending out an email is a much easier and faster way to let everyone know.

Education

A good website isn’t just about communicating information and booking appointments. It has the power to do a lot more. Your site can educate the community. Helping them to take responsibility for their own health and saving your doctors time. They’ll no longer have to teach every patient asking about the flu jab the same things. They’ll be an informative article on your website that they can read.

Post regular informative content. Try to make sure it’s relevant. In summer, talk about seasonal allergies. In winter, write about colds and flu. Offer patients advice on symptoms, prevention and treatment, as well as letting them know when they need to come in and get checked out. You can even film videos with self-care advice or show people how to check themselves for lumps and other serious symptoms. This is an easy way to save lives, build a reputation and develop trusting relationships.

24-hour Access

Many modern surgery’s offer a late-night opening day, or even a weekend surgery to cater for the modern worker. We don’t all work set shifts and have the same days off and visiting the doctor can be hard. But, we’re unable to offer 24-hour care. Especially as a smaller practice. A website gives you this ability. You still won’t be able to see patients. But they’ll be able to book appointments, read up on their symptoms or even send a message asking for a call or some advice, to replied to asap. This is much better than having your patients frightening themselves reading random articles they’ve found by Googling their symptoms.

Marketing, without Marketing

Healthcare providers often feel a bit off about marketing their services. It’s certainly not why people enter the profession. A website gives you a soft way to show yourself off without any hard sell marketing. Add a section about your staff, tell the story of why you started the practice, host Q&A’s with other professionals and let the world see the human side of your practice. It’ll bring new clients in and help them to trust you with their most embarrassing issues.

To Stay Up to Date

We live in a world where the internet is a part of everything. If we look up a store to find it hasn’t got a website or the one that they have is dated and slow, we worry that the store is old-fashioned, behind the times and out of date. An online presence makes you look like you are at the forefront of modern technology. It’ll make people think that you are also up to date with modern healthcare techniques and methods.