Running a successful business site alongside your business can be an incredibly difficult task if you don’t know the first thing about websites. Whether you’re completely new to the business world or you simply don’t know how to build a site, navigating the digital world definitely isn’t for everyone.

Whilst you don’t need a successful site in order to operate, it’s definitely a great way to bring in more paying customers. With that in mind, here are 7 incredible tips and tricks to help you run a successful website:

1) Optimise Your Website For SEO

Having a website that is search engine optimised means that when people search for key terms relating to your business, you’ll show up towards the top of the search results. It’s a difficult task optimising your whole site, but definitely worth it in the long run. For a helpful guide on search engine optimisation, you can visit this site here.

2) Create Regular Content

Creating regular blog content that is relevant to your industry is the perfect way to get people to your site. Although they may not be interested in buying your products or services at the time they visit, they’ll remember your name for a time where they are interested.

3) Use High-Quality Images

Your website can be one of the most well-designed websites in the world but if you have poor quality images people will not take it seriously. Hiring a photographer to take professional images of you and your product is an inexpensive way to take your website to the next level.

4) Make Sure It’s Responsive

A responsive website is essential in today’s digital age as it allows people to see your website on whatever device they’re using – whether it’s a laptop, PC or mobile phone. Although most designs and layouts automatically come as a responsive, it’s worth double checking it will adapt to the user before you agree to any changes.

5) Stick With A Well Known Host

Your website host and CRM are incredibly important when it comes to running a successful site, as you need to know whether or not you can trust them and count on them if you need support. For more information, you can visit WPSP white label support.  

6) Insure It’s Secure

Now that Google has changed its regulations, websites that are secure are the ones that are more favoured when it comes to search results. Investing in an SSL certificate for your website is inexpensive, so make sure it’s one of the first things you do when you start up.

7) Share It On Social Media

Sharing your blog posts and product pages on social media is another great way to get your website noticed. If you have an incredible site and no way of directing traffic to it then you have made a poor investment. Try using just one platform, to begin with, building your way up to others if you find you’re getting a good return on investment.

Do you run a successful business website? Let me know if I’ve missed any tips in the comment section below!

There’s a lot that goes into making a success of yourself as a freelancer. You’ve got to develop a good collection of professional contacts who can confirm your credentials, you need to be devastatingly good at time-management, so as to avoid the crisis that all too often strikes new freelancers — the realisation that no one is going to check up on them, and the subsequent lapse into mass procrastination — and more.

One thing that all expert freelancers will agree on, however, is that having a good website — a killer website, in fact — is critical in playing the game the right way, winning clients, and being taken seriously in whatever field you plan to work in.

After all, in the digital age, a website is kind of like a store-front, a billboard, and a recommendation, all built into one.

Here are some tips for developing a killer website as a freelancer.

Don’t be afraid of spending money where necessary

As a freelancer, you should certainly be wary of the idea that throwing money at a problem will make it go away. You do, inevitably, have to put in a certain amount of hard work in order to secure success.

That being said, there are areas of your professional life where you simply do need to spend money “in order to make money”, and where trying to be too frugal can really do you harm.

One of these areas is your website, and web presence, generally. It may be a good investment for you to buy network monitoring software, but it’s certainly essential that you hire a professional website designer if you, yourself, aren’t able to create a polished and professional site.

Be ruthlessly honest with yourself here. An amateurish looking website can do your professional image a world of harm.

Convey your message with clarity and a good narrative

A website is, fundamentally, a platform for communicating directly with your target audience. It’s the first impression you make, and the chance you get to pitch them your services before they wander off to another corner of the internet.

For these reasonings, crafting the right narrative on your site is essential. You need to distil your message, and put it out there, in a way that is directly appealing and enticing to your prospects.

Think about what your target market wants and needs, and position yourself as the person who understands their struggle, and has the right solution at hand.

Include professional photos, testimonials, and links from clients

Testimonials are one of the most powerful marketing tools you have at your disposal, so you’d better begin accumulating them as early as possible, even if that means doing a free project for a client in exchange for a sample piece for your portfolio, and a testimonial from them.

A good testimonial pre-qualifies you to all your other prospective clients, and helps to build confidence in you.

But don’t even dream of faking testimonials, or of doing what some people do, and using text-only testimonials on your site attributed to people like “Bob”.

Your testimonials need to include pictures of the people who gave them, along with their job descriptions, and links to their company websites.