Once you create your professional website, you can’t just then forget all about it. Sure, you won’t need to be quite so hands-on, but it is something that you will need to keep on coming back to in order to ensure that it is still serving its purpose. Not only that, though, but you might need to redesign it at some point further down the line.

Do you think that the time has come to redesign your site? Don’t worry; you might not need to do an extensive redesign, but some updates and improvements will always make the site a lot better for all your users. Here’s a quick guide to some of the things you might want to include in your redesign.

Don’t Forget The Sitemap

First of all, it’s now crucial that all websites have a sitemap somewhere on them. Not only does this give your SEO rating a little boost, but it also helps anyone who lands on the site to navigate around without too many issues. There are lots of online guides you can use that will help you create a sitemap, but if you ever have any problems, you can always ask a website designer to add one to your site. Don’t forget about this important feature!

Put Mobile First

Fewer people are viewing websites on laptops and computer screens, and are now instead viewing the internet on smaller screens on their mobiles and tablet devices. So, it’s really important that you put the mobile responsiveness of your website first. This just means that it needs to be designed in a way that makes it easy for mobile users to view it and to navigate around. If it isn’t optimized for mobile, then you might find that you end up losing some web traffic.

Improve Your Use Of Photos And Graphics

One feature of a website that most company owners neglect is the use of photos and other graphics. Ideally, you should consider taking your own pictures so that you don’t have to rely on generic stock images. Not only will using your own images help give your site a much more personal feel, but it also means that you won’t have to worry about crediting the images incorrectly. Which could end up being the case when you use other people’s photos. Make sure that you also incorporate some other graphics, such as embedded YouTube videos.

Add Some Landing Pages

Want to make sure that your revamped website is still high in Google’s SEO rankings? There is one way you can guarantee that; you just need to add some more landing pages. These are single pages that are dedicated to one product or call to action.They need to feature plenty of content that has been peppered with some SEO keyword phrases so that Google’s search engine picks them up whenever anyone searches those phrases. Ideally, you should  think about one landing page per product or service that you offer.

Combine Social Media

These days it is also necessary to make sure that you incorporate your social media platforms onto your website. You can do this by adding some social media buttons onto the site – these will link directly to your profiles on the likes of Twitter and Facebook, and are a great way to encourage people to follow you on those sites.

Adapt The Site For Future Content

Once your site is up and running, you need to keep on adding more content to it. All of this fresh content will help to improve the SEO ranking and will give customers and web users a reason to keep on returning to the site. So, it’s important that you redesign your website keeping in mind that there needs to be a means to add new content whenever you want to. The best way to do this is to add a blog. That way, you just have to post to the CRM whenever you want to add a new blog post.

Test It Before You Launch

There is no way of knowing whether or not your new website works well without using it yourself. You need to use and test it before you launch it so that your user experience isn’t hindered in any way. It’s a good idea to get a few people to test it out so that every potential issue is discovered and nothing is missed.

Once you’ve revamped your website, you should notice an increase in all the web traffic that comes your way.