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Wholesalers supply a huge range of attractive products at equally attractive prices. If you are just starting out in the business of running a small boutique or you want to start selling items online, you need to find the best sources for your growing stock. 

The same goes if you carry out a service that relies on different products, for example, you’re a chiropractor and you need equipment to help you with your job. Sources like ScripHessco sell chiropractor tables, as well as products that you could sell-on to your clients, including pillows.

In this blog post, we look at two of the major decisions you must make when setting up your shop, and how a good supplier dealing in wholesale products can rapidly become your best friend as you build your business. 

What You Need To Consider Before Approaching A Wholesale Supplier 

One of the first factors you need to decide is your purchasing strategy. Will you be buying products for your store from an overseas supplier or one based in your own country? Of course, the main advantage of buying from abroad could be said to be that you can buy stock at much cheaper prices than some US-based suppliers. But what you must remember is that you are competing with household names on the high street when it comes to products at low prices. 

It may be far better instead, in terms of profit and repeat business from satisfied customers, to make a feature of the quality of the products you source and sell. And for this, it’s advisable to opt for clothing from some of the top names in the wholesale industry. They have done their research and will pick their ranges from high-quality manufacturers of high-quality products.

Knowing What You Want To Purchase From Your Wholesale Seller

The other important factor in informing your decision about where to buy the stock is your niche. Let’s use clothing stores as a prime example. There are countless clothing stores on the high street and online, so the end-customer has a bewildering choice. As a small business owner, you aren’t likely to be able to afford enough variety of stock or selling space to satisfy every customer’s wishes, so it’s best to focus on one area. Who is your target market? 

Don’t be afraid to get specific about your favourite kind of customer. The more you understand what they want, the easier it is to narrow down your choice of wholesalers – and the stock you buy from them. You could opt for children’s sportswear, for instance. Or perhaps you are more interested in supplying fashionable linen wear for plus-size women from Italy. Narrowing down the countless options to find the right wholesaler is key to starting your business off on the right foot. And once you know what you are looking for, there will be a wholesale supplier that fits the bill perfectly.

So there you have it: everything you need to know about putting together an effective wholesale strategy!