Image Credit
The COVID-19 pandemic made it challenging for small businesses to seek several creative ways to survive the mess. A 2020 study suggested that they experienced a 52% drop in revenues which saw many of them barely treading water. While 2021 already seems to present a positive outlook compared to last year, it wouldn’t do your business any good to go without an effective digital marketing strategy. This strategic planning guide should help position your company in the market, stand out from the expanding competition, and grow your brand.
- Get social
With numerous individuals isolated at home, social media use has significantly increased in the last few months. Many people are left scrambling for various ways to stay connected with family, friends, and colleagues. However, the surge in social media use is likely to continue even post-pandemic, offering an excellent opportunity for businesses to exploit the higher views and visibility provided by social media platforms. Investing in social commerce and building a good relationship with social media influencers enhances your digital marketing strategies for immediate results.
- Focus on video marketing
In the current digitally-driven environment, eye-catching video content is enough to create the most engagement and audience reach. According to statistics, good video content causes the average website user to spend 88% more time on a site. Although more than 50% of consumers prefer to see more video content from their endorsed brands, only 32% intend to spend on video marketing.
Creating engaging content will require more time and skill, but you don’t have to be the best content producer out there to earn views and engagements. You’ll be surprised what a short, visually appealing video can do for your engagement numbers.
- Expand your website marketing effort
Your online business presence is non-existent if your company doesn’t have a website. You’ll need to dig deeper and enhance your website to promote your online presence for a small entity. Many companies are currently investing in growing their online connections, which is why you’ll need the best search engine optimization agencies to stay on top of the competition. A good SEO agency will help you analyze your traffic and engagements while recognizing website areas you can maximize for business and sales growth.
- Explore print marketing opportunities
As essential as digital marketing is, it’s not enough to focus entirely on it, as there are other businesses still utilizing conventional methods like print marketing. Several studies have indicated that many small businesses use other traditional marketing plans such as posters, flyers, and banners. You can use creative print ads to augment your online strategies to reach more local audiences. Offering a card may seem old school, but it’s excellent for growing your business and client confidence.
Every year there are new digital marketing trends and strategy modification. It’s essential to develop and continuously adjust to remain successful in the current challenging and competitive business climate. These tips should push your digital marketing strategies in 2021.
Leave a Reply