In 2022, more brands understand that their marketing plan requires a digital component.
An estimated 80% of the public uses the internet to research, sign up for services, and complete purchases. Brands that want to find their target audience can find them online.
How you distribute your marketing budget among online and offline resources depends on your business and target audience. Industries that benefit the most from online marketing include:
- Health
- Fitness
- Nutrition
- Food
- Entertainment
- Technology
- Education
Others benefit from having an online presence to capture new audiences. A website doubles as a 24-hour salesperson. It disperses your company’s contact, services, and product information.
Digital marketing builds on itself. Videos, social media, and affiliate add-ons improve a website and brand’s online presence.
Let’s look at the seven top digital marketing ideas for 2022.
1. Search Engine Optimization
Like so much technology, search engine optimization has existed for a couple of decades. However, SEO didn’t pick up prominence until the late 2000s. Once marketers realized that they could own keywords and use the search engine algorithms, they paid more attention to SEO.
Now digital marketing professionals integrate SEO elements into the structure of websites when they build them. Next, they optimize campaigns.
SEO has taken on several forms including SaaS SEO. Other common SEO types are:
- Local
- On-page
- Off-page
- App store
Idea: Find relevant keywords and own them through SEO-optimized campaigns and online assets.
2. Social Media
An estimated seven out of 10 Americans use social media to find new content, engage with others, and share information. Therefore, digital campaigns on YouTube, Facebook, and Instagram can deliver.
Idea: Create social media accounts and link them to your company’s website. Then, monitor them and use them to interact with your customers and prospective clients.
3. Mobile
Professionals who study search engine trends noticed that Google made its search result pages mobile-friendly. Once they dug into the numbers, they found that an estimated 50% of web traffic comes from users on mobile devices.
Plus, 74% of Americans won’t leave home without their smartphones. An estimated 71% check their smartphone within 10 minutes of waking up. Therefore, the public is rarely too far away from this device.
Idea: Adopt text message campaigns by using permission marketing strategies.
4. Video
According to Pew Research data, YouTube tops Facebook in users. YouTube might have traction from the streaming trend.
An estimated 81% of the public uses YouTube. Moreover, the platform has a great cross-section of users. The platform transcends age groups, income brackets, and education levels.
Idea: Whether you film ad spots or explainer videos, ensure that your brand incorporates videos into the marketing mix.
5. Niche
Algorithms and automation have entered all realms of life. Even public relations professionals look at metrics and data to craft optimized campaigns for clients.
In PR, professionals will use six metrics to measure campaign success in 2022. Metrics include:
- Audience reach
- Website traffic
- Social media shares and mentions
Some platforms provide this information to users for free. Thus, take them up on their offer.
Idea: Compile data reports from social media platforms to help guide your campaign decisions.
6. Email
Experienced marketers have found that email marketing still has a place in the marketing mix.
Professionals point out that social media requires users to scroll their feeds. Once the new tweets and posts become buried under the latest ones, they’re gone.
Data shows that 89% of the public checks their email at least once a day. It’s easier to scroll through unread emails than through a social media feed.
Idea: Announce product releases, sales, and service discounts through optimized email campaigns; remember to use a catchy title.
7. Affiliate
The goal of digital marketing is to create organic traffic that pays dividends long after the campaigns run.
In some ways, affiliate marketing is the original influencer strategy. Affiliates like influencers receive a commission for sharing posts and links about a company’s products and services.
Companies who must mind their budget can start with trading links with partners. It widens the circle of influence without exchanging money.
Mommy bloggers have had success with the affiliate strategy. They market their homeschool curriculums, recipes, and speaking services to other moms and young adults.
Idea: Start with a small influencer campaign to test the waters. Then, make a decision based on the results.
Conclusion
Keep in mind that professionals in the digital marketing space remain available to brands. Otherwise, you can task your team with keeping up with the trends and data. Then, they can customize a plan to fit your goals. Start with a website. Then, add components to the digital marketing plan.
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