Every event planner has to deal with industry changes in running their business. Industry changes are nothing new. However, last year was different, mainly due to the pandemic, which affected several firms and industries. Everything has changed, from event designing and venue operations to attendee content consumption. With the uncertainties surrounding the pandemic, event planners have no clue what happens next. Therefore, it’s helpful to take a step back, examine and prepare for your event’s success during the present unstable period. Here are four post-pandemic skills every planner needs today.
- Social distancing design and management
The significance of social distancing in helping check the spread of COVID-19 has been a top priority for most event planners. Even with the ongoing vaccination rollout, social distancing will continue and be enforced during events. Additionally, you must cautiously plan in-person functions with sanitation and safety protocols in place. Organizing an event is set to be more complex for event planners. However, it offers an opportunity for creative professionals to make a massive impact.
- Persuasion, negotiation, and sales
You display your negotiation and persuasion skills in your daily interaction with others without even noticing it. That’s a crucial must-have skill irrespective of your career or current job since you’ll require it now more than ever. With industries changing beyond recognition, your negotiation skills need to come to bear, especially as face-to-face selling will change. If you need people to flock to your event, it must be unique and observe hygiene standards. For instance, collaborating with service providers like foothill portable toilet rentals can prove helpful for an eventful experience and enhance sanitation.
- Embracing the virtual world
A study has proposed that most event organizers have conceded to having limited expertise in online event planning. The situation can be very worrying, especially in a period where almost every event is going virtual. Fortunately, the considerable amount of skills required to deliver virtual events has already been acquired during live event management. You only need to transfer the skills you gained into your virtual production. Regardless of whether you’re an experienced event planner or performing in an alternate role, it’s helpful to appreciate what it entails to make your virtual events as memorable as if you had organized them in person.
- Support hybrid event planning
Hybrid events are mixed occasions that support face-to-face delegates to meet at an actual setting while enabling virtual participants to connect via a web connection. These occasions are ideal for providing attendees with alternate ways to participate in an event without necessarily being physically present. What’s more, while numerous nations have lockdowns going on, hybrid events offer in-person platforms while simultaneously empowering businesses to reach out to long distant virtual participants. They’re significant in assisting companies with keeping in touch with their clients.
The COVID-19 pandemic has brought about many changes, and the event planning sector is no exception. As such, it’s best to adapt and develop the essential skills to help your business thrive even in these times. Hopefully, the above-listed skills will help you get started.
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