What Does Your Audience Really Want From Your Content?

When it comes to creating content, you have to really try to get it right. And to make that happen it’s really not enough to just think you know what your audience wants. Or worse – to put out the kind of content that you want to put out. Of course, there’s nothing wrong with doing that if you’re following your passion. But when it comes to business, what you want doesn’t matter – it should be all about the audience. You have to know exactly what they want from you. You need to know what kind of content they like, what they love to engage with, and give it to them. You have to let go of your own personal tastes and preferences and you have to uncover what your audience wants.

So how do you do that? Well, research is the first thing that you’ll want to do. It’s handy to know what kind of social platforms your audience prefers to use, and the kind of content that they like to consume. This is your first step. If you can’t get that information right off the bat, you’ll then want to just start putting out content and see what works. Be patient and give different options a try to see which sticks. And to help you with that, let’s consider some popular kinds of content that your audience could be wanting from you.

Video

One of the things that always seems to go down well with an audience, is video. Even if you’re not a videographer, and you have no idea how to film, produce, or edit a video, you can still get this in place your business. You can come up with the idea, plan the content, find the beats for sale, and have some kind of idea of the theme for the video. Then you can hire someone to film and edit for you, or even use their expertise to plan the overall strategy for it too.

Behind The Scenes Content

Another really engaging idea is to show off behind the scenes content. This is where things like Instagram stories, snapchat, and even vlogging can come into play. Yes, your audience will love your shiny, well-planned out, and staged content – but they often love the nitty-gritty ‘real’ stuff more. So don’t be afraid to get raw and show off what’s really going on behind the business.

In The Moment Content

As a step on from that, you may also want to get a bit spontaneous with your content. Get a great spur of the moment idea? Act on it. Try live streaming or just send out a story or snap to your audience based on what you’re thinking or what’s happening in the business right now. As we touched on in the last section, being real works. Consumers love to feel connected to you, so don’t be afraid to be impromptu with content too.

Interactive Content

Next up, you could always look to get interactive with what you’re going too. Why not host different games or giveaways for your audience? Give back, get your audience involved in what you’re doing, host events and meetups – just give your audience what they want and connect with them.

Collaborations

Then, you should be thinking about the kinds of marketing collaborations that you should put in place too. If you want to expect your reach, give your audience a double-whammy of content, and really provide value, then set up a marketing collaboration with a brand or individual they also love. Bring their favorite things together for better products, services, or experiences.

Online & Offline Crossover

It’s also cool to bring your online world offline, and send your offline audience online too. If they want more from your brand, give it to them. Give them exclusive access, set up a loyalty scheme, invite them to launches or parties – just make sure that you’re blurring the lines to make their overall experience of your content stronger.

A Reaction

But most importantly of all, your content HAS to be engaging. And not just engaging in terms of getting likes – because that doesn’t overly do anything for your business (it just looks good). Instead, you need to really tap into emotions and get a reaction from your audience. So make sure that every piece of content that you put out has a purpose. Is it educational, informative, entertaining, or just for fun? Make sure that you always have an aim with your content and you’ll be giving your audience what they want.