Success in business can be a hard thing to achieve, but if your business is concerned with life and death situation and human suffering, it can seem like an impossible task. Of course, this isn’t the case, because there are many thriving healthcare companies out there. Something that means they have some valuable lessons to teach the rest of us regarding how to run a business. Read on to find out what they are.
Healthcare business have a surprising amount to tell us about success.
The customer always comes first.
One thing that the healthcare industry does incredibly well is always to put the customer, or patient in this case first. What this means is that they are always thinking about how the customer experience can be improved.
In fact, as healthcare is often such an emotionally charged environment, many indirect measures are used to help calm and relax patients to make their experience more favorable.
Such measures can include thing such as providing video medical appointments so a patient doesn’t have to leave their own home to seek help, to using things like the print graphics for patient experience that are available. This is because they can assist in calming people waiting for their appointments.
Something that can not only help them to feel better and so report a better experience, but also support the consultation on going more smoothly as well. Another factor that will play into further business success, and it is this concern with the customer that is buying the product and the experience they have that a non-healthcare business can apply to boost their own profits.
Your product can make or break you.
Another thing that the healthcare business model can teach us about success is that your product can make or break you. Our course, in this instance we are calling the medical service, the healthcare business provides as a whole, the product. The reason being that it is this what the patient is paying for.
Now, if the patient receives poor service, they are unlikely to become a repeat customer, provide a positive review, or recommend the business to their friends or family, and the same goes for dissatisfied customers in any company.
Therefore it is essential that whatever you are selling does what it promises and is a product of quality, a lesson even business not in the healthcare sector would be wise to learn from.
Payment flexibility can increase your profits.
Lastly, non-healthcare businesses can learn from the way that payment is dealt with in this field. Obviously, treatment is often necessary and can even be essential, something that means when people don’t have the money available to pay; they need another option such as credit.
In line with this may healthcare business run their own lines of credit for their customers, something that those companies outside of the industry can profit from.
After all, if the only thing that is stopping your customer making a purchase is that they don’t have the funds, providing them with a reasonable credit option can easily override this obstacle and create more sales to boost your profit margin.
Leave a Reply