Has your career stalled? Or maybe you want to start something new and different. Or possibly are running a side hustle, freelance work, or a small business. And thinks seem stuck, stalled, in a rut.
Or maybe you’re trying to figure out what your unique skillset is and who your ideal client is…so you can market yourself or your business more effectively.
I find that most people, once they get past the first phase of their career, and start to get out of the struggle to make a living phase, want more out of life. They realize that life is too short just to put in the hours and work for the weekend.
They want to build something bigger. To contribute more. To leave a legacy. To make a difference.
But often they find there’s no road map.
In school they were taught to follow the rules…to be an employee…and work there til retirement.
But that model is broken.
And more and more people are taking the plunge (by choice or just to survive in this new gig economy) into side hustles, freelancing, solopreneurship, or launching a small business enterprise.
And if you’re like most people I work with, they’re great at the execution part. They have a skill or a business idea that will work. And they know how to operate it (at least the delivery of the product or service).
But where they struggle is the actually running a successful business part of it.
Very few people were taught how to run a business. Even if they got a business degree, it often only covers the surface in a very by-the-book fashion.
It loses the street smarts, the real world application. And it is often years behind the curve since social media and marketing platforms and business models in this technological revolution seem to change by the hour.
So where do you turn?
That ‘s where I come in.
I help you make sense of it all. Figure out what your unique gifts are. The perfect combination that sets you apart so you can be the one they choose over all the others.
We do an interview phone call or video call to uncover your biggest accomplishments and cool stories that we then use to craft in your marketing materials. Whether that is for your website or advertising or follow up messaging. The goal is to have single-minded focus that delivers what your ideal clients are thirsting for.
So How Does This Work?
Everyone’s journey is different so I tailor my approach to your unique situation.
But I do have a few key elements that guide our work together:
- Deep Dive Assessment Questionnaire – used to better understand the ins and outs of your business and where opportunities may be hidden.
- Key Collaboration Call – This is where we uncover your biggest accomplishments, cool stories, the value you bring that’s different from your competitors, who your ideal client is.
- Strategic Roadmap – Here we hone in on the key takeaways and develop an action plan to move your forward.
Now maybe this sounds interesting. But you’re asking yourself, “Will this work for me? Will it get me unstuck?” And can I get the results I’m looking for?
Well lets get to that now.
We may or may not be a good fit for each other. But rather than me try to give reasons why it makes sense to work together, go ahead and check out some of the videos below of clients I’ve worked with and some of the actual Collaboration Calls that are at the core of the breathroughs we create together. And read what my clients say about working with me.
If those look like something that would work well for you – to get you or your business unstuck, or better focus your marketing efforts – then contact me to learn more.
Client Collaboration Discovery Calls
This is amazing! Thank you SO Much! I think this went very well. I appreciate every opportunity to chat about my business direction. It always helps me find just a little bit more clarity and confidence in my goals. So Thank you again for your time, your inspiration, and the opportunity! – Victoria Stigliano-Dzuban
Hi Mike! Thanks for helping me find new ideas to grow and market my speaking business!
I now have a list of 17 (I counted) specific strategies and tips I can implement right away that will move me in a profitable direction.
The business and marketing mindset you shared really hit home and I can’t wait to get to it! Thanks again Mike! – Josh Gretz
To learn more about my background, approach, and published articles Go here.
Do you have a specific area you’d like to target? Here are some services I provide.
- Initial Business Consultation and Assessment – top to bottom review of you and your business
- Competitive Advantage Creation and Evaluation – what makes you different than the competition that is valued by your clients
- Do This, Not That Assessment – 80/20 Analysis that identifies your high leverage opportunities and what to eliminate
- Annual Strategic Planning – setting your business up for success in the upcoming year and evaluating prior year’s results against expectations
- Quarterly Evaluation and Guidance – stay focused and on track with quarterly accountability versus your annual goals
- Monthly Business Strategy Mentoring/Coaching – monthly guidance and feedback in support of your annual goals
- Business Process Improvement – do your processes work for you? or is everything in the head of your staff? Getting processes written down and then constantly improving them with the best practices of your top performers is critical to ensuring successful long-term growth and profits.
- Social Media and Marketing Guidance – most companies have very little understanding of how to effectively use social media and good direct-response marketing methods that support their business
- Jump Start Program – a 90-day program to get momentum working for you and your top initiatives
- Startup Business Assessment – starting a new business? Get some feedback before launching or if you’re struggling with knowing what to do first
