The precursor to The Periodic Table of Marketing, here’s and SEO infographic courtesy of searchengineland.com. Enjoy!
The Periodic Table of Content Marketing
The Periodic Table of Content Marketing, by Chris Lake.
A cool content marketing infographic in the form of a “Periodic Table”. Courtesy of Chris Lake and his blog post at econsultancy.com. Check out the precursor periodic table of SEO that inspired this one from Chris that will show up tomorrow.
Why Little Caesars Wants Your Cash
So tonight I was making a last minute run to Little Caesars Pizza for the Crazy Combo. My kids love the crazy bread and I like the quick, ready for you, pizza.
And as I go pull out my American Express Card to pay my bill…
…they tell me they don’t accept credit! What???
A little flustered (haven’t pulled out the cash in a while), I ask what happened to paying with credit?
They said that I can use a debit card or cash. And they’re charging $.49 cents for the debit card.
Well I hate paying extra (I do it without even thinking about it at other places but if it confronts me then I find a way to go another route).
So I pull out my cash and pay.
So in the last month Little Caesars has come up with this new plan to keep prices down.
“CASH DISCOUNT – In an effort to keep our prices low, our displayed prices reflect a discount of $.49 cents for cash transactions.”
I’ve noticed the same thing recently at nearby gas stations too. They’re starting to post cash prices in order to show lower prices on their signs. I’m guessing with people watching their money and using debit cards more, those people are willing to go to gas stations like ARCO that give better prices. Or to Safeway or CostCo for their gas.
It is kind of interesting to see this go full circle.
We all know that credit cards cost businesses a few percentage points on their sales. It has always been beneficial to keep accepting credit cards to ensure the fewest barriers to payment. And people are just more willing to pay on credit without even batting an eyelash.
So why the push to cash all of a sudden?
I think it goes back to the fact that all businesses need to differentiate themselves from their competitors. The concept of “competitive advantage” or “unique selling proposition”.
ARCO was the first major player to focus on the cash market.
Now Little Caesars is doing the same. They want to be the fast, low cost pizza takeout option for cost conscious patrons. And the cash model fits with that. If they can shave a few cents off the bill then they can stay on top with the cut rate crowd.
So how do you view this in your business?
Are your target clients the cash price people? Those watching every dollar and shopping for the best price?
Or are you focusing on the time-challenged executives and harried soccer moms? In that case maybe credit is best and the lowest dollar isn’t your niche.
Would a cash option bring people to you who otherwise went elsewhere? Are they sitting on the fence waiting for that price to come down?
Well you’ll never know by just guessing. Run a test. See if it improves or hurts your results. You might be surprised by what you find out.
Small tweaks matter…
Often people are surprised by the effect small changes can have. A bit of a marketing tweak can often double or triple effectiveness. Are you thinking out of the box? Have you examined your marketing, your operations, your differentiation lately?
When you’re tired of getting the same or even less results in your business from all the hard work you do, contact me for some out-of-the-box thinking about your business. Transforming your business vehicle to take it to the next level of success.
Not ready yet? Did you get at least $.49 cents of “Little Caesars” benefit? Still contact me. Or sign up for my ezine or like or share this post so others can get a bit of benefit too.
Bad News for Jobs. Don’t Make This Mistake.
Unemployed?
Underemployed?
If you read the news ==> Lackluster Jobs Report
You’d either think everything is fine (unemployment rate around 5%).
But is it?
If you dig a little deeper you’ll find the true unemployment rate over 10% and no end in sight.
So what can you do? You feel trapped. Discouraged. Frustrated. Sending out resumes. Going to job interviews. Feeling like you’re just walking a treadmill with no end in sight. Finances tight. Wondering how you are going to pay all the bills if this keeps up.
Don’t Make This Mistake!
You could curl up into a ball. Stay in bed all day. Eat non-stop on the couch watching the daytime soaps. And feeling sorry for yourself.
Or You Could Do This Instead
Or you could redouble your efforts. Increase your interviewing skills. Contact people for referrals. Ask to do informational interviews to discover more options you may have overlooked. Pay a service to upgrade your resume with something that’s current, hard hitting, and highlights your strengths – often strengths you didn’t even know you had.
Or There’s Another Route to Go
But what if you’ve just had it with the employee route? What if you would rather work for yourself? Run your own business. Be the boss.
Tired of the employee rat race? Sucking up to bosses. Scraping by on that meager paycheck. And them expecting you to be grateful you have a job. Working you to the bone without recognition or a way to win.
Are you a go-getter with drive? Someone who doesn’t need to be pushed to get things done but jumps in and makes things happen. Is there a business that doesn’t require a lot of money to get started that you could just jump into right away?
Can you do landscape maintenance? Painting. Carpentry work. Accounting. Dog Walking. House sitting. Sales.
There are hundreds of businesses that can get you rolling again. They may or may not be your dream job. But they will start paying some bills and get your self confidence back.
Your Transformation
The other thing you may find is that when you start doing this you actually become more attractive to potential employers. Confidence attracts. And resignation as an attitude is the kiss of death.
So get out there and get going. By taking action you’ll start an incredible journey. Maybe you’ll never be destined to be an entrepreneur. But maybe you will. And you’ll find out a lot about yourself in the process.
That’s the American Way. We’re a pull yourself up by the bootstraps kind of people. We take charge and attack obstacles. We don’t wait for hope and change to come our way. We tackle it head on and make our own hope and change.
You can do it too. Jump in now. You’ll be glad you did.
And come back here to recharge your batteries, get inspired, and find new ideas to driver you’re new business forward. Need additional help and guidance getting things rolling? Contact me and we’ll talk. In the meantime subscribe and get more help driving things forward.
Cool Comprehensive Content Marketing [Infographic]
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