Think back to a bad hire that you’ve made (because let’s face it—we’ve all made bad hires, even if we’re a great judge of a person). It might be that the individual simply didn’t understand what it took to fill the job. They may not have been a … [Continue reading]
How Could You Be The Right-Hand Of A CEO?
There are lots of pathways that lead you to becoming a CEO one day. The most common and perhaps the most difficult is actually, climbing up the ranks. Form the lowly employee that is seen as expendable only until they prove themselves, to the … [Continue reading]
Why Crafting A Professional Image is an Important Aspect of Your Career Strategy
The job market is incredibly competitive. In order to successfully land your ideal position, you need to develop a strategy to set you apart from other applicants. This means optimizing your resume around your achievements rather than past job … [Continue reading]
Filling The Gap Between Products & Users
How do customers engage with a product? This is the oldest question in the business book, and one of the most challenging too. There is a natural gap between a material item – your product – and an individual that you need to fill. When you … [Continue reading]
Making Vintage Advertising Concepts Work Today
There are a slew of ways to market a product or service, and different industries have different techniques that work best for them specifically. Since the 16th century, advertising has taken on a bunch of different meanings, evolving in conjunction … [Continue reading]
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