Moving can be a painful experience. Yes, it is easy to get caught up in the fun and excitement of moving. But there is also all the little details necessary to make that move successful that are often overlooked. I know. You remember the big … [Continue reading]
Mike’s Rant – Proper Perspective
Mike's Rant - Proper Perspective There is a forest...and there are trees...and there is a difference. Today we're going to talk about the big picture. Proper perspective. And how the frame you use can massively determine your actions, … [Continue reading]
Marketing Lessons from Jiffy Lube – Part III – Upsells
So today we're going to talk about the final point in this case study. The Upsell Board This is "Jiffy Lube Select Services." Just sounds exclusive doesn't it. Nice clean layout with the red, white and black that ties into their logo and color … [Continue reading]
Marketing Lessons from Jiffy Lube – Part II – Education
In yesterday's post we looked at the three price points and the psychology behind how someone would evaluate the options. And how you might profit from that by redesigning your price point options in your business. So today lets look at another … [Continue reading]
Marketing Lessons from Jiffy Lube – Part I – 3 Choices
Yesterday I was at Jiffy Lube getting my oil changed. Yes it was past the 7,000 mile point they told me I should get it changed at. I drive a lot and those miles just fly by. And I have a lot on my plate... ...sounds like a bunch of excuses … [Continue reading]
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