In yesterday's post we looked at the three price points and the psychology behind how someone would evaluate the options. And how you might profit from that by redesigning your price point options in your business. So today lets look at another … [Continue reading]
Marketing Lessons from Jiffy Lube – Part I – 3 Choices
Yesterday I was at Jiffy Lube getting my oil changed. Yes it was past the 7,000 mile point they told me I should get it changed at. I drive a lot and those miles just fly by. And I have a lot on my plate... ...sounds like a bunch of excuses … [Continue reading]
Go Get Your #2!
Who's Your #2? Every great business has a great #1 AND a #2. What does that mean? You need a great leader/marketer/visionary. And you also need someone who can get things done for you based on that vision. Here's a few great 1-2 … [Continue reading]
B. B. King RIP
The Thrill Is Gone B. B. King, a Blues Legend, has passed on to the great gig in the sky... B. B. King was a lifetime entertainer if there ever was one. Someone who loved to play guitar and entertain audiences wherever he went. Confident and … [Continue reading]
Deflate-gate…a Case Study of How Not to Address Problems in Your Business
Deflate-gate...a Case Study So today the penalties came out in the New England Patriots' Deflate-gate case. Tom Brady gets a 4-game suspension and the Patriots are fined $1 million and lose 2 draft picks. So what's wrong with … [Continue reading]
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